Miller Chill Lemon Available Exclusively in Canada

Limited-time-only beer with a taste of lemon provides one more reason to love summer

TORONTO, June 17, 2011 /CNW Telbec/ - The first day of Summer is less than a week away and some parts of Canada have already seen the mercury pass 40 degrees. It is warming up and Canadians now have another reason to love summer with the launch of Miller Chill Lemon. This new beer - sold only in Canada - provides a refreshing blend of beer and natural taste of lemon.

"The response to Miller Chill Lime has been overwhelming and with the introduction of New Miller Chill Lemon, Canadians now have another great option when looking for a light refreshing beer for summer," said Stephanie Daley, brand manager, Miller Chill. "The new Lemon flavour is now available across the country, but only available for a limited time this summer."

Lime beers have become increasingly popular in North America over the past few years, and Canadian beer drinkers have identified lemon and lemon flavor combinations as the next area of interest. Flavoured beers attract a larger, more diverse group of drinkers that includes the traditional cooler and cocktail crowds who may not choose a traditional beer.

And another reason to love summer

To celebrate its launch, Miller Chill Lemon is awarding three Miller Chill Patio Parties to consumers across Canada. To be eligible, people must visit the Miller Chill Facebook page (http://www.facebook.com/MillerChillCanada) and follow the instructions to enter during the first two weeks of summer. The contest opens on the first day of Summer, June 21st, and closes on July 4th. Three lucky fans will be selected, and will plan a Miller Chill Patio Party at a bar or restaurant near their home.

Imported from the United States, Miller Chill is a premium light beer that is brewed to 4% alc./vol.. Both the Lemon and Lime varieties are available in 6, 12 and 24 pack clear bottles, as well as sleek cans that offer a  more practical option for those going poolside or on the golf course. Pricing varies regionally, please check with your local retailer.

Fans interested in connecting with Miller Chill or learning more about the beer are encouraged to visit the Facebook page at www.Facebook.com/Miller-Chill-Canada. It will house customer feedback, beer news and consumer contests and promotions across Canada.

About Molson Coors Canada
With roots dating back to 1786 and a time-honoured tradition of brewing quality beers, Molson Coors Canada is proud to be the nation's pre-eminent brewer. The Company proudly offers some of the most popular brands in Canada with an award-winning brand portfolio that includes Molson Canadian, Coors Light, Molson Export, Molson Dry, Rickard's and Molson M. Molson Coors Canada also partners with other leading brewers to offer such global brands as Heineken, Corona, Miller Genuine Draft, and Foster's Lager. The Company employs 3000 Canadians, operates six breweries, including the boutique brewery Creemore, and invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Coors Canada is part of the Molson Coors Brewing Company.

SOURCE MOLSON COORS CANADA

For further information:

Forest Kenney
Molson Coors Canada
416.679.5493

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