Microsoft Launches National MSN.ca Breakfast Campaign

Company to donate 100,000 breakfasts to Boys and Girls Clubs of Canada

TORONTO, April 5 /CNW/ - Everyone knows the best way to start the day is with a good breakfast, but it's something many Canadian children miss out on. That's why Microsoft Canada teamed up with long-time partner Boys and Girls Clubs of Canada to create the MSN.ca Breakfast Campaign, which launches nationally today.

"Close to 700,000 Canadian children live below the poverty line. Boys and Girls Clubs in 700 communities across Canada support critical areas of healthy child development, including addressing child hunger through the provision of nutritious meals and snacks to thousands of young people in need," says Pam Jolliffe, President and CEO, Boys and Girls Clubs of Canada. "Our longstanding partnership with Microsoft is having a tremendous impact on the lives of the more than 200,000 children, youth and families we serve, and we are thrilled to be working with the MSN.ca team on this Breakfast Campaign, which will help us have an even greater impact on child hunger and nutrition in Canada."

The eight-week social media campaign encourages Canadians to reset their homepage to MSN.ca - for every homepage reset, Microsoft Canada will donate a breakfast to Boys and Girls Clubs of Canada. With a target of 100,000 homepage resets and breakfast donations, the campaign is anchored by a Facebook application (http://facebook.com/msncanada) that allows users to 'toast' their profile photo and post it to the Wall of Toast, share the cause with their social networks on Facebook and visit MSN.ca to reset their homepage. Visit http://www.breakfast.msn.ca for more information on the campaign.

"Microsoft Canada has proudly partnered with Boys and Girls Clubs of Canada for over a decade through programs like CanTech, Digital Arts competitions and an Annual Holiday Greeting Card competition," says Gavin Thompson, Director of Corporate Citizenship, Microsoft Canada. "We are thrilled to offer our Facebook fanbase a unique way to engage with MSN.ca and make a difference in the lives of Canadian kids through the breakfast campaign."

About Microsoft Canada Co.

Established in 1985, Microsoft Canada Co. is the Canadian subsidiary of Microsoft Corporation (Nasdaq "MSFT") the worldwide leader in software, services and solutions that help people and businesses realize their full potential. Microsoft Canada provides nationwide sales, marketing, consulting and local support services in both French and English. Headquartered in Mississauga, Microsoft Canada has 10 regional offices across the country dedicated to empowering people through great software - any time, any place and on any device. For more information on Microsoft Canada, please visit news.microsoft.ca.

About Boys and Girls Clubs of Canada

Boys and Girls Clubs of Canada is a leading provider of after-school programs that support the healthy physical, educational and social development of more than 200,000 children, youth and their families each year. In 700 community locations across Canada, clubs offer after-school programs in physical recreation, technology, the arts, personal growth and more. Many clubs also provide meals, emergency shelter, family support programs and other supports to children and youth at risk. Boys and Girls Clubs have been helping young Canadians to discover, develop and achieve their potential, for over 100 years. To learn more, visit www.bgccan.com.

SOURCE Microsoft Canada Co.

For further information:

Maria de Romana
High Road Communications
Office: 416-644-1720 
Mobile: 416-953-1620  
Email/IM: maria.deromana@highroad.com
Twitter: @maria_deromana

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Microsoft Canada Co.

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