MONTREAL, June 18, 2012 /CNW Telbec/ - Metro, Quebec's food distribution
leader, is proud to announce today that it is extending its efforts
with respect to promotional material posted in-store for Quebec
products to its 80 Super C stores. The new promotional material will
make it easier for its customers to find Quebec products. Following the
lead of Metro and Metro Plus stores, where Aliments du Québec products (Quebec food products) have been identified since 2009, Super
C becomes the first discount banner to identify Aliments du Québec products.
Blue shelf labels sporting the Aliments du Québec blue and yellow logo, as well as the promotional material used
in-store, will draw attention to products that have been certified by
the organization. You can also distinguish Aliments du Québec from Aliments préparés au Québec (food products processed in Quebec) thanks to two separate labels that
are associated with those products. The Metro, Metro Plus and Super C
banners are the only ones to provide that distinction.
"We salute Metro's efforts to promote and encourage the purchase of
Quebec products, particularly by making those products easier to find
on their shelves. In 2009, a study* came to the conclusion that adding Aliments du Québec logo had a positive impact on consumers' purchasing behaviour and
therefore on increased sales. We are pleased to have a partner like
Metro to make it easier to buy Quebec products", said Marie Beaudry,
Executive Director, Aliments du Québec.
"As long time partners of Aliments du Québec, and more recently of the Always The Right Choice campaign featuring actress Chantal Fontaine, we are proud to announce
today that we are intensifying our efforts to increase the visibility
of Quebec products throughout our entire network of stores. The shelf
labels, an even brighter blue, now show the logo in colour and continue
to distinguish between products in the Aliments du Québec category and those in the Aliments préparés au Québec category", pointed out Christian Bourbonnière, Senior Vice-President,
Quebec division, Metro Inc.
Metro's sustained efforts to promote Quebec products are a direct result
of the commitments made as part of the company's Corporate
Responsibility process for Strengthened Communities, aiming at
supporting local suppliers.
Visit alimentsduquebec.com for more details.
With annual sales of over $11 billion and over 65,000 employees, Metro
Inc. is a leader in the food and pharmaceutical sectors in Québec and
Ontario, where it operates a network of more than 600 food stores under
several banners including Metro, Metro Plus, Super C and Food Basics,
as well as over 250 drugstores under the Brunet, The Pharmacy and Drug
Become one of our Facebook fans www.facebook.com/metromonepicier Visit metro.ca
* La valeur de la marque Aliments du Québec, headed by Francine Rodier, doctoral student, Chair on Brand Management,
University of Sherbrooke, January, 2009
SOURCE METRO INC.
For further information:
Pierre Tessier, Communications Infrarouge, firstname.lastname@example.org 514 233-1636