TORONTO, Feb. 17 /CNW/ - The MERCEDES-BENZ SLS AMG won the "Best New
Design" award for 2011 presented by the Automobile Journalists
Association of Canada (AJAC). The award was handed out as part of the
2011 Canadian Car of the Year (CCOTY) awards that opened the Canadian
International Auto Show in Toronto.
"Innovative, avant-garde design has shaped the image of the
Mercedes-Benz brand for over 125 years, and we are thrilled that the
members of AJAC have recognized the fascinating and unmistakable
silhouette of one of our latest masterpieces with this award," said Marcus Breitschwerdt, President and CEO of Mercedes-Benz Canada. "With its stunning lines, trademark gullwing doors and hallmark wide
radiator grille that prominently features the Mercedes-Benz star, the
SLS AMG is instantly recognizable as a Mercedes-Benz. A contemporary
interpretation of a legendary classic, the SLS AMG is reminiscent of
the widely celebrated 300 SL, while also providing a glimpse of the
future direction of Mercedes-Benz design".
The top three finalists for the 2011 Best New Design award were the Audi
R8 Spyder, the Jaguar XJ Supercharged, and the Mercedes-Benz SLS AMG.
"The intent of the AJAC Best New Design award is to identify and reward
the vehicle that exhibits the best balance of form and function", said Richard Russell, chair of AJAC's 2011 Canadian Car of the Year
Accordingly, the AJAC journalists selected the winner based on a
combination of aesthetics, function, and brand essence. The aesthetics
component reflects the sheer beauty of the design. The function
component assesses the manner and degree to which it accommodates the
practical requirements of the vehicle type. And brand essence
considers its success in conveying the image, heritage, and values of
the specific brand.
AJAC's annual Canadian Car of the Year awards program was created in
1985 with the purpose of providing consumers with sound, comparative
information on vehicles that are new to the market.
For that reason, the vote results that determined today's winners are
available to consumers as a resource buying guide on the AJAC web
site. Also available are the comparative test data derived from the
journalists' extensive four day evaluation of 144 new vehicles in
Niagara-on-the-Lake, Ontario in October. This annual event is known in
the industry as "TestFest". Shell Canada is the official fuel supplier
of the event.
The rigorous TestFest evaluation program includes real world driving on
public roads - exactly where consumers drive so that the test and vote
results posted to the AJAC web site are directly relevant to potential
car and truck buyers.
Still looking to buy a 2010, 2009, or even a 2008 vehicle? AJAC
archives the comparative test data from previous years on its web site.
Photos from today's award announcements, the October 29th category
winners, and the TestFest evaluation event, are available for print and
broadcast media under <Canadian Car of the Year< Photo Gallery> on the
AJAC web site. In addition, our AJAC journalists who evaluated the
brand new models at TestFest are available across Canada for interviews
to talk about the vote results and comparative data. Media are
invited to visit the AJAC web site and log-in under "Ask AJAC An
Expert", then choose the "Media" link to access interview information
once validation has occurred.
This press release was distributed by the CNW Group: AJAC's official
SOURCE Automobile Journalists Association of Canada
For further information:
For more information on the 2011 Canadian Car of the Year Awards, either visit our AJAC web site at www.ajac.ca, call the AJAC office at 1.705.924.3444, or send us an email: firstname.lastname@example.org.