Menchie's Canada Announces Expansion To Edmonton

Fastest-Growing Self-Serve Frozen Yogurt Chain Signs Deal to Open Five Stores in Edmonton

TORONTO, June 7, 2011 /CNW/ - Menchie's, the fastest-growing self-serve frozen yogurt chain, today announced that it has signed an area development agreement to open five Menchie's franchises in Edmonton. The deal was entered into between Yogurtworld Franchising Corp., the master franchisor of Menchie's in Canada, and Yogurt North Ltd., an Alberta based company.

The expansion of the Menchie's brand across Canada continues with the signing of this five store development agreement in Edmonton.  "We are delighted that we will soon have stores open in Edmonton and have no doubt but that the Edmonton market will be sensational. There is nothing in Edmonton even remotely similar to the Menchie's experience" stated Michael Shneer, president of Yogurtworld Franchising Corp.

Drew Eizenga, partner in Yogurt North Ltd. added, "Through our countless hours of research, we know that the key to success for Menchie's is to create a fun and entirely unique experience for all who come. We are thrilled to soon provide Edmonton with exactly that."

Menchie's customers help themselves to an unlimited mix of yogurt and toppings at a unique self-serve station with more than 100 rotating yogurt flavours from cake batter and green apple tart to peanut butter, chocolate, and vanilla, and more than 70 rotating toppings including fresh fruits, granolas, nuts, an assortment of candies and hot fudges. Menchie's uses the highest quality frozen yogurt at all of its locations globally, made exclusively through its own label. Furthermore, Menchie's frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association in the United States.

For information regarding franchise opportunities, please visit www.menchies.com.

About Menchie's
Menchie's mission statement is "we make you smile." Menchie's achieves this by providing customers with the opportunity to create their own unique combinations from over 100 rotating yogurt flavors and 70 rotating toppings, until their perfect mix is made. Catered towards families and children, Menchie's provides an interactive store experience, enjoyable music, and relaxing indoor and outdoor seating areas where family and friends gather. Menchie's franchisees are actively involved in the community, donating thousands of dollars to local school programs and charitable organizations. In July 2010, Menchie's was awarded 1st place in Restaurant Business Magazine's annual 'Future 50' list, ranking it the fastest-growing franchise in the restaurant industry. Menchie's has more than 80 locations open, with an additional 120 currently in development, and is poised to total more than 180 locations by the end of the year. Menchie's has also begun international expansion, with two stores open in Canada, and has plans to operate stores in Japan, Mexico, Australia, Costa Rica, United Kingdom, Puerto Rico, Morocco, Egypt, Saudi Arabia, United Arab Emirates, Qatar, Kuwait, India, China and New Zealand. For more information, including franchising opportunities, visit www.menchies.com.

SOURCE Yogurtworld Franchising Corp

For further information:

Michael Shneer, (289) 695-0032 or michael.shneer@yogurtworld.ca

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Yogurtworld Franchising Corp

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