Menchie's Canada Announces Continued Expansion in Toronto

Fastest-Growing Self-Serve Frozen Yogurt Chain Signs Deal to Open Five Additional Stores in Toronto

TORONTO, April 28 /CNW/ - Menchie's, the fastest-growing self-serve frozen yogurt chain, today announced that it has signed an area development agreement to open additional Menchie's franchises in the Toronto area. The deal was entered into between Yogurtworld Franchising Corp., the master franchisor of Menchie's in Canada, and SJL Yogurt Inc., a Toronto based company.

The expansion of the Menchie's brand in Canada continues with the signing of this five store development agreement in Toronto. "The first two stores in the greater Toronto area were met with such extraordinary crowds of customers that we immediately knew that our concept was well received in Canada. These five stores will be in addition to the two that are already open in the GTA," stated Michael Shneer, president of Yogurtworld Franchising Corp.

Sam Lipson, partner in SJL Yogurt Inc. added, "We've been a customer of Menchie's since they first opened. We would go there five times per week and every time we went in, the store was packed with happy customers. We loved it so much and saw how popular it was, that we decided that we wanted to get into this exciting and rewarding business." Lipson's partner, Jo Levitan added, "I can't wait to bring the delicious fun of Menchie's to new awaiting communities."

Menchie's customers help themselves to an unlimited mix of yogurt and toppings at a unique self-serve station with more than 100 rotating yogurt flavours from cake batter and green apple tart to peanut butter, chocolate, and vanilla, and more than 70 rotating toppings including fresh fruits, granolas, nuts, an assortment of candies and hot fudges. Menchie's uses the highest quality frozen yogurt at all of its locations globally, made exclusively through its own label. Furthermore, Menchie's frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association in the United States.

For information regarding franchise opportunities, please visit www.menchies.com.

About Menchie's
Menchie's mission statement is "we make you smile." Menchie's achieves this by providing customers with the opportunity to create their own unique combinations from over 100 rotating yogurt flavors and 70 rotating toppings, until their perfect mix is made. Catered towards families and children, Menchie's provides an interactive store experience, enjoyable music, and relaxing indoor and outdoor seating areas where family and friends gather. Menchie's franchisees are actively involved in the community, donating thousands of dollars to local school programs and charitable organizations. In July 2010, Menchie's was awarded 1st place in Restaurant Business Magazine's annual 'Future 50' list, ranking it the fastest-growing franchise in the restaurant industry. Menchie's has more than 70 locations open, with an additional 120 currently in development, and is poised to total more than 180 locations by the end of the year. Menchie's has also begun international expansion, with two stores open in Canada, and has plans to operate stores in Japan, Mexico, Australia, Costa Rica, United Kingdom, Puerto Rico, Morocco, Egypt, Saudi Arabia, United Arab Emirates, Qatar, Kuwait, India, China and New Zealand. For more information, including franchising opportunities, visit www.menchies.com.

SOURCE Yogurtworld Franchising Corp

For further information:

Michael Shneer, (289) 695-0032 or michael.shneer@yogurtworld.ca

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Yogurtworld Franchising Corp

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Menchie's

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