MEGA BRANDS TAKES PUZZLE CATEGORY TO A NEW DIMENSION

Traditional Puzzles Meets the Magic of 3D through Innovative Design

MONTREAL and NEW YORK, Feb. 14 /CNW Telbec/ - MEGA Brands Inc. (TSX: MB) premieres 3D BreakThrough(TM), its all-new innovation in 3-dimensional (3D) puzzles at the 2011 American International Toy Fair in New York City.

"Far more than just a standard puzzle, the patent-pending 3D BreakThrough(TM) Puzzle uses real 3D innovation to create stunning and unique works of art," said Vic Bertrand, Chief Innovation Officer at MEGA Brands. "We are very excited to bring this new innovation to the category. With a host of popular designs and licenses such as Disney, the technology behind 3D BreakThrough(TM) Puzzles creates an entirely new puzzle experience."

As a market leader, MEGA Puzzles' 3D BreakThrough(TM) Puzzles are set to rejuvenate the category by uniting the traditional flat-art jigsaw puzzle with 3D technology. Once completed, the finished puzzles can be displayed on the wall, mantel or tabletop to emphasize the amazing 3D effect.

The 3D BreakThrough(TM) Puzzle line includes various levels of complexity and offers a creative and fun family activity for children and adults alike. Recommended for ages 7 and up, the complete puzzle line will be available this fall, with a retail price range of $14.99 to $24.99.

To find out more on 3D BreakThrough(TM) Puzzles, please visit MEGA Brands at the American International Toy Fair in New York, booth No. 1365.

About MEGA Brands

MEGA Brands is a trusted family of leading global brands in construction toys, games & puzzles, arts & crafts and stationery. They offer engaging creative experiences for children and families through innovative, well-designed, affordable and high-quality products. Visit http://www.megabrands.com for more information. Follow us on Twitter@megabrands.

The MEGA logo, Mega Bloks, Rose Art, MEGA Puzzles, MEGA Games and Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.

SOURCE MEGA BRANDS INC.

For further information: on 3D BreakThrough(TM) Puzzles or to book an appointment at New York Toy Fair, please contact: Amy Gregus, Communications Specialist, MEGA Brands, 514.333.5555, ext. 2507, agregus@megabrands.com

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