Mega Bloks Halo construction toy deal extended
MONTREAL, June 6, 2011 /CNW Telbec/ - MEGA Brands Inc. (TSX: MB)
announced today that it has extended its multi-year global agreement
with Microsoft Game Studios to develop construction sets based on Halo,
the highly successful video game franchise.
Under this new agreement, MEGA Brands will work closely with 343
Industries, a division of Microsoft Games Studios, to further develop
the immensely popular Mega Bloks Halo Authentic Collector's Series. The
Mega Bloks Halo construction toy line is a powerful expression of the Halo universe and brings to life the
wealth of vehicles, characters and locations that appeal to collectors
and construction fans alike.
"The Mega Bloks Halo Authentic Collector's Series is one of the toy
industry's leading properties" said Vic Bertrand, Chief Innovation
Officer of MEGA Brands. "Since 2009, our highly detailed, buildable
world has captured the imaginations of millions of fans. We look
forward to offering Halo enthusiasts more creative and immersive
building experiences based on the ever expanding content of the Halo
"It has always been and it continues to be a pleasure working with Mega
Bloks on the expanded universe of Halo themed construction sets," said
Frank O'Connor, Franchise Development Director at 343 Industries. "Both
343 and Mega Bloks understand that the rich universe of Halo is not
only a place to experience and explore, but a world of creation,
immersion, building and direct interaction, both in game and out."
For more information on Mega Bloks Halo products, please visit halo.megabloks.com.
About MEGA Brands
MEGA Brands is a trusted family of leading global brands in construction
toys, games & puzzles, arts & crafts and stationery. They offer
engaging creative experiences for children, families and collectors
through innovative, well-designed, affordable and high-quality
products. Visit http://www.megabrands.com for more information. Follow us on Twitter @megabrands.
The MEGA logo, Mega Bloks, Rose Art, MEGA Puzzles, MEGA Games and Board
Dudes are trademarks of MEGA Brands Inc. or its affiliates.
Microsoft, Microsoft Game Studios, the Microsoft Game Studios logo, 343
Industries, 343 Industries logo, Halo, the Halo logo, Xbox, Xbox 360,
and the Xbox logos, are trademarks of the Microsoft group of companies.
All Rights Reserved.
Image with caption: "MEGA Brands announced today that it has extended its multi-year global agreement with Microsoft Game Studios to develop construction sets based on Halo, the video game franchise. Brand new Mega Bloks Halo construction sets, including this UNSC Falcon, will be launching this fall. (CNW Group/MEGA BRANDS INC.)". Image available at: http://photos.newswire.ca/images/download/20110606_C2743_PHOTO_EN_01.jpg
SOURCE MEGA BRANDS INC.
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