MEGA Bloks Skylanders Giants™ wins spot on Time to Play's Most Wanted Holiday Toy List

NEW YORK, Sept. 28, 2012 /CNW Telbec/ - MEGA Brands Inc. (TSX: MB) is proud to announce that the Mega Bloks Skylanders GiantsTM collection has been selected by Time to Play for the Holiday 2012 Most Wanted Toys List.

"We are thrilled that the Mega Bloks Skylanders Giants product line has earned a spot on the Time to Play Most Wanted Toys list" said Vic Bertrand, Chief Innovation Officer of MEGA Brands.  "Kids will love the Mega Bloks Skylanders Giants play experience brought to life in a collectible world of creative building and customization."

Earlier this year, MEGA Brands Inc. entered into a global licensing partnership with Activision Publishing, Inc., a wholly-owned subsidiary of Activision Blizzard, Inc (NASDAQ: ATVI), to develop Mega Bloks construction sets inspired by Skylanders Giants, the sequel to the #1 kids video game Skylanders Spyro's Adventure®.

The Mega Bloks Skylanders Giants collection will be launched in late October

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About MEGA Brands
MEGA Brands is a trusted family of leading global brands in construction toys, games & puzzles, arts & crafts and stationery. The company offers engaging creative experiences for children, families and collectors through innovative, well-designed, affordable and high-quality products. Visit: megabrands.com for more information.

The MEGA logo, Mega Bloks, Rose Art, MEGA Puzzles, MEGA Games and Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.

SOURCE: MEGA BRANDS INC.

For further information:

Tanya Furci-Argento
Communications Specialist - MEGA Brands
Tel: (514) 333-5555 ext. 2507
tanyafa@megabrands.com

Kathy M. Bricaud
PR Manager - Activision
310-255-2764
kathy.bricaud@activision.com

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MEGA BRANDS INC.

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