Medworxx Adds Strategic Marketing Executive to Meet Upswing in Hospital Demand for Patient Flow Strategies

Medworxx is building marketing and strategy leadership to position company
for growth in provincial, national and international patient flow arenas

TORONTO, May 19 /CNW/ - Medworxx Inc. (TSXV: MWX), an emerging leader in clinical patient flow solutions, today announces the strategic expansion of leadership to focus on its core health information technology solutions to improve appropriate levels of care.  Julia Zarb, PhD, has joined in the role of Senior Vice President, Marketing and Strategy, to extend the company's offering throughout the Canadian, US and UK markets. With a base representing more than 20% of Canadian hospitals, and multiple international clients, Medworxx is in play to meet a surging demand for clinically-based patient flow systems.

"After fifteen years of marketing in health IT, I can say we've collectively come close to a point of data overkill with all that we've tried to introduce into hospitals. As a market, we need to resist boiling the ocean -and recognize that sometimes simple solutions can tackle big challenges," said Julia Zarb.

Zarb was brought on board to leverage her leadership experience in the rapid-growth American health IT environment with market kingpins such as Allscripts and Health Information Management Systems Society (HIMSS). "Medworxx' pure focus is on helping hospitals measure clinical judgements on care status of every patient, every day.  We are in sync with demand for what we call a 'clinical patient flow barometer' that helps hospitals assess factors impacting patient stays," said Zarb.

The immediacy of the need to resolve patient flow issues is apparent internationally and in Canada where 2.4 million unnecessary Alternate Levels of Care (ALC) patient days are spent annually.1 In Ontario, the Ministry of Health and Long Term Care is fulfilling terms of the Excellent Care for All Act (Bill 46) with an annual requirement of public Quality Improvement Plans (QIP) from hospitals to show patient flow tactics for reducing wait times, readmissions and days in ALC.

"Our clients in Humber River, Southlake Regional Health Center, and Thunder Bay Regional referenced Medworxx solutions directly within their QIP strategies," said Dan Matlow, President and CEO, Medworxx, of some of the company's Ontario hospital customers. "As we continue to build and amplify such client value we are proud to add Julia, and fortunate to have Susan Gershman, who has been leading marketing, remain in an advisory role. Our management team is fully engaged."

About Medworxx
The Medworxx Community of Care engages more than 500,000 people at over 300 hospitals across Canada, Unites States and United Kingdom to manage daily challenges in clinical patient flow, and requirements in compliance and education. Founded in 2004, Medworxx Inc. is based in Toronto, Ontario, Canada and serves international markets. The company is publicly traded on the TSX Venture Exchange (TSXV: MWX). For more information, visit www.medworxx.com.

The statements made in this press release may contain forward-looking statements that may involve a number of risks and uncertainties. Actual events or results could differ materially from the company's expectations and projections. The TSX Venture Exchange has not reviewed this press release and neither approved nor disapproved the information contained in this press release.

1Canadian Institute for Health Information. (2010). Health Care in Canada 2010. Retrieved from: http://www.cihi.ca/cihi-ext portal/internet/en/document/health+system+performance/indicators/performance/release_16dec10


SOURCE Medworxx Inc.

For further information:

Julia Zarb, PhD
SVP Marketing & Strategy,  Medworxx Inc.
Suite 700, 121 Richmond St West, Toronto, Canada M5H 2K1
T: 1.800.321.1591 | T:416.642.1278 x322 | M: 416.418.3641
Jzarb@medworxx.comwww.Medworxx.com

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Medworxx Inc.

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