MEDIA ALERT - arrive alive DRIVE SOBER campaign kicks off

TORONTO, April 28 /CNW/ -

WHO:                    arrive alive DRIVE SOBER® members and stakeholders including Alcohol Countermeasures Systems (Ignition Interlock), CAMH/Back on Track, police, community groups, government, and industry
WHAT:                  OPEN HOUSE with professionals and volunteers in the impaired driving issue.
WHY:                    To unveil Ontario's 23rd arrive alive DRIVE SOBER® campaign as it fits within the Year of Road Safety 2011 and the WHO/UN global decade; to share a history of the arrive alive DRIVE SOBER campaign
  As surveys have shown that the public is generally unaware of costs and consequences for impaired driving, initiatives such as ignition interlock (vehicle will be on display) and the reinstatement process (Back on Track) will be shared.
WHERE:                1387 Bayview Avenue, Toronto, ON
WHEN:                  Wednesday, May 4th 2011 - 10:00 a.m. - 2:00 p.m.

SOURCE arrive alive DRIVE SOBER

For further information:

Anne Leonard, arrive alive DRIVE SOBER®, 416-485-4411, cellular 416-578-4829


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