Media Advisory - Accessible Media Inc. (AMI) to Improve Service for Listeners of Voiceprint

AMI's Latest Advance in Making Media Accessible to All

TORONTO, Sept. 29, 2011 /CNW/ - Accessible Media Inc. (AMI) is pleased to announce today a major programming update to better serve consumers who listen to our award-winning VoicePrint service; the world's largest broadcast reading service making local, national and international news and information accessible.

Effective Monday, October 3, 2011, VoicePrint will be moving from one national feed and four regional feeds to the much more convenient two feeds, East and West.

"This move is in direct response to what our listeners are telling us," says John Melville, AMI VP, Programming and Production. "They greatly enjoy VoicePrint's terrific lineup of programming that features volunteers across the country reading and recording current articles from leading newspapers and magazines.  These stories are then broadcast on digital cable and satellite and also made available on-demand at www.ami.ca." 

"We're sure our new approach to delivering VoicePrint will please our current listeners and help us attract new ones with an improved mix of national, regional and local community content. After all, part of our mandate is to serve as many Canadians with vision- and print-restrictions as possible in the way that best meets their needs," adds Melville.

As of October, programming will include a mix of national and regional content, depending on where the listener is located. Canadians living in Manitoba and west through to British Columbia will receive the Western VoicePrint feed while those living in Ontario through to the Maritimes will receive the Eastern feed. The changes are being made to enable improved delivery of regional content to VoicePrint listeners as the service adds informative and entertaining program content.

"I'd like to take this opportunity to thank all our partners at Canada's cable and satellite providers who are working so diligently partnering with us to make a seamless transition from five feeds to our two new East and West feeds," says David Errington, President and CEO of AMI.

"They've played such a key role throughout the years in helping us make media accessible and their role should be applauded as we move into this next stage of improving VoicePrint's service," adds Errington.

About Accessible Media Inc. 
Accessible Media Inc. (AMI) is a not-for-profit multimedia organization operating two broadcast services, VoicePrint and The Accessible Channel - TACtv, and a companion website (ami.ca). AMI serves more than five million Canadians who are blind, deaf, vision, hearing or mobility impaired, learning disabled, print-restricted or learning English as a second language by making print, broadcast and online media accessible.  www.ami.ca


SOURCE NEWS - MEDIA

For further information:

Georgina Blanas, Director, Government, Public and Affiliate Affairs 
1-800-567-6755 ext. 0981, georgina.blanas@ami.ca

Andrea Ramos, Public Relations Coordinator
1-800-567-6755 ext.0977, andrea.ramos@ami.ca


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