Media Advisory - Accessible Media Inc. (AMI) and CBC News continue accessibility partnership by bringing "Remembrance Day" ceremonies to blind and low-vision Canadians for first time

TORONTO, Nov. 8, 2011 /CNW/ - Every year Canadians from across the country tune into Peter Mansbridge and CBC News for the broadcast of the annual Remembrance Day ceremony from the nation's capital. It's a presentation full of unforgettable moments: the laying of memorial wreaths; the parade of uniform-clad veterans marching with great dignity through the streets of Ottawa; the arrival of the Silver Cross Mother; and the entrance of the Prime Minister, Governor-General and other top dignitaries, all wearing bright red poppies and flanked by the red-and-white of the Canadian flag.

This year for the first time, thanks to the partnership of Accessible Media Inc. and CBC News, blind and low-vision Canadians will be able to experience the full extent of these rich visual scenes through described video done in real time and broadcast in open description on The Accessible Channel - TACtv.

Described video is a process that provides a voice overlay to a program's audio track for the benefit of people who are blind or low-vision, allowing them to hear descriptions of key visual elements appearing on screen.

"We are very pleased to bring this Described Video simulcast of CBC News' Remembrance Day coverage to Canadians," says John Melville, Vice President, Programming and Production, AMI. "Describing visuals to give non-sighted viewers a full experience is at the core of our mandate."

The program, on both CBC News and TACtv, is called CBC News Special: Remembrance Day 2011, and will be broadcast from 10 a.m. to noon Eastern.

"I'd like to thank the CBC once again for all their cooperation in working with us to bring key live moments in Canadian history to our growing audience of people with disabilities," says David Errington, AMI's President and CEO. "So far this year, we have worked with the CBC on the Royal Wedding, Canada Day on Parliament Hill and other programs, each bringing our viewers a more complete picture of a major event as they happen. This is another great step forward for making media accessible in Canada."

"We're proud to be working with AMI to bring such significant events to more Canadians," says Heather Boyce, Director, English Television Affiliates, CBC English Services. "As a public broadcaster, the CBC's goal is to make our programming available to as broad an audience as possible, and working with AMI as a strong partner helps us in that objective."

To access the Remembrance Day programming schedule on The Accessible Channel - TACtv, in open description please visit www.ami.ca, or call 1-800-567-6755.

About CBC News
For 75 years, CBC News has been the source Canadians turn to, to keep them informed about their communities, their country and their world. Through regional and national programming on multiple platforms, including CBC Television, CBC News Network, CBC Radio, CBCNews.ca, mobile and on-demand, CBC News and its internationally recognized team of award-winning journalists deliver the breaking stories, the issues, the analysis and the personalities that matter to Canadians. In 2011, CBC/Radio-Canada is celebrating 75 years of serving Canadians and being at the centre of the democratic, social and cultural life of Canada.

About Accessible Media Inc.
Accessible Media Inc. (AMI) is a not-for-profit multimedia organization operating two broadcast services, VoicePrint and The Accessible Channel - TACtv, and a companion website (ami.ca). AMI serves more than five million Canadians who are blind, deaf, vision, hearing or mobility impaired, learning disabled, print-restricted or learning English as a second language by making print, broadcast and online media accessible. www.ami.ca

SOURCE Accessible Media Inc. (AMI)

For further information:

Please contact:
Georgina Blanas, Director, Government, Public and Affiliate Affairs 
800-567-6755 ext. 0981, georgina.blanas@ami.ca

Andrea Ramos, Public Relations Coordinator
800-567-6755 ext. 0977, andrea.ramos@ami.ca


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