Partnership Stake Will Build on Firm's Record Growth and Further Global
NEW YORK, Feb. 9 /CNW/ - MDC Partners (www.mdc-partners.com) announced today that they have acquired a majority partnership stake
in Anomaly. Founded in 2004, Anomaly is a new-model, multidisciplinary
marketing communications firm with offices in New York City and London.
Their blue chip client roster includes Nike Inc's Converse, Umbro &
Cole Haan, Budweiser, Sony, P&G, Pepsi, Motorola and Diageo.
This partnership will allow Anomaly to accelerate their six years of
growth in a number of key areas including an ever deeper talent pool,
global expansion and continued innovation at the intersection of
technology, media and brands.
Their global expansion strategy calls for establishing bases in Brazil,
China and mainland Europe.
"We are aiming to create a new global benchmark for our business. We
strive to combine all the strategic and creative firepower of the best
brand builders, with the commercial instincts of ambitious
entrepreneurs," said Carl Johnson, one of the founders of Anomaly.
"Given the degree of independence we have all become used to, it was
essential that we are 'fuelled' not 'controlled' - MDC not only
understands this but embraces it. Their ability to help foster growth
while maintaining an entrepreneurial spirit is incredibly important to
the culture of Anomaly and consequently, makes MDC the perfect partner
"Anomaly has proven to be an idea rather than simply an agency, and we
see huge potential in taking that idea around the world. There are many
markets, and numerous clients that can reap huge return on their
marketing investment from the incredible strategic resource that
Anomaly is for their clients. We are extraordinarily impressed by the
unparalleled entrepreneurial spirit that has been the hallmark of
Anomaly, and are thrilled to partner with them as they become a global
thought leader and resource to the world's greatest clients," said
Miles Nadal, Chairman & CEO, MDC Partners. "The addition of Anomaly to
the MDC Partners network is another stunning testament to the fact that
MDC Partners is truly, 'The Place Where Great Talent Lives'".
About MDC Partners, Inc.
MDC is a Business Transformation Organization that utilizes technology,
marketing communications, data analytics, insights and strategic
consulting solutions to drive meaningful returns on Marketing and
Communications Investments for multinational clients in the United
States, Canada, Europe, and the Caribbean.
MDC's durable competitive advantage is to Empower the Most Talented
Entrepreneurial Thought Leaders to Drive Business Success to new levels
of Achievement, for both our Clients and our Shareholders, reinforcing
MDC's reputation as "The Place Where Great Talent Lives."
MDC Partners' Class A shares are publicly traded on NASDAQ under the
symbol "MDCA" and on the Toronto Stock Exchange under the symbol
SOURCE MDC Partners Inc.
For further information:
Sr. VP, Corporate Communications