MCAP gives Canadian Families the Key to Hope

MCAP supports Habitat for Humanity Canada with an innovative giving tool

To view the Social Media Release, click here: http://smr.newswire.ca/en/mcap/mcap-gives-canadian-families-the-key-to-hope

TORONTO, June 16, 2011 /CNW/ - MCAP, a leading Canadian mortgage company, is pleased to announce that it is making its Key to Hope™ program available to all customers.  MCAP has released a new video about its program.  Consumers can make an on-going charitable donation to Habitat for Humanity Canada by adding any amount to an MCAP mortgage.

The first of its kind, this program allows borrowers to add a specified donation amount to each mortgage payment, which MCAP matches and donates to Habitat for Humanity Canada on behalf of its customers, turning one dollar into two and doubling the impact.

"MCAP is much more than a mortgage company.  We understand what homeownership really means to people, families and communities." said John Thompson, Senior Vice President and Chair, Corporate Social Responsibility, MCAP.   "Research has indicated 89% of Canadian consumers would be willing to change consumption habits if it could make the world a better place to live so we wanted to do our part to make this easier.  Through Key to Hope, we are providing our clients with a convenient and effective way to support an organization that helps families experience the advantages of owning a decent and affordable home and all the associated benefits."

The benefits of Habitat for Humanity's work stretch beyond safe, decent homes for partner families: communities benefit from the homeowners taking pride in caring for their properties; volunteers feel connected to the projects to which they contribute; children have better self-esteem, become better students and enjoy better health when they have a secure place to call home; and families are transformed from defeat to dignity, gaining the stability to dream, plan and prosper. For more information, visit www.keytohope.ca.

/NOTE TO EDITORS: Media Assets accompanying this story are available as follows:

Video: http://www.youtube.com/watch?v=fpnrAz_cVZU&feature=player_embedded

SOURCE MCAP Service Corporation

For further information:

Derek Mletzko, 
Marketing & Communications Coordinator, 
Habitat for Humanity Canada,  
dmletzko@habitat.ca
416-644-0988 x326

Emily Hencz-Thornton,
Director, Marketing,
MCAP Service Corporation,
emily.hencz-thornton@mcap.com,
416-847-3469

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