Master Chocolatier Bernard Callebaut's papa chocolat brand joins forces with LUX Restaurant Group

LUX Group receives master franchise rights - papa chocolat factory to open in Calgary

CALGARY, April 21 /CNW/ - "Today marks a new chapter in the future of papa chocolate," says Master Chocolatier Bernard Callebaut.  "The Luxury (LUX) Restaurant Group has taken a non-controlling equity position in papa chocolat that will allow us to work with their team to expand our brand in Canada and the United States. It also allows us to move forward with the construction of a new 5,500 sq. ft. chocolate factory in downtown Calgary (corner of 10th Avenue & 1st Street SE) that we estimate will be operational later this summer.  We will also continue to open papa chocolat corporate stores in various markets including Calgary."

"As part of our agreement with papa chocolat, we have acquired the master franchising rights for North America (excluding Quebec)," says Adam Drybrough, partner, LUX Group. "We believe papa chocolat is ideally suited to our LUX Restaurant Group and in particular our Chiasso Cafés which will begin selling papa chocolat creations immediately. We also plan on integrating Bernard's ideas for chocolate themed desserts into our Flatiron Kitchen and Bar restaurants."

Drybrough added that the Chiasso Café on 17th Avenue and 8th street will feature a special guest appearance of a certain Master Chocolatier handing out papa chocolat treats while dressed in an "Easter themed costume" on Saturday April 23  10:00 AM-2:00 PM. The public is welcome to attend.

About the Luxury (LUX) Restaurant Group
The LUX Restaurant Group, an independently operated company within the Lucid Group of Companies consists of restaurant brands that include Flatiron Kitchen and Bar (a premium casual restaurant concept), Kayne's (a middle casual restaurant concept) and Chiasso Coffee Company (a third-wave café concept). LUX's restaurant properties focus on providing its clientele with superior food and service. LUX's food and service philosophies are simple. Food: Fresh, quality ingredients+great chefs = fabulous food.  Service: Train service and culinary partners to create dining experiences that enrich the lives of our guests. www.luxrestaurantgroup.com  www.experienceflatiron.com  www.kaynes.com www.chiasso.ca  www.papachocolat.ca

SOURCE LUX Restaurant Group

For further information:

For more information, interviews and/or hi-rez photos, contact Neil Bousquet
Mr. Neil Bousquet, APR, PR, LUX Group, 403.256.8834 cell 403.472.0241 prwizard@prwizard.ca
Mr. Adam Drybrough, Partner, LUX Group, 403.262.5819 cell 403.681.8910

Profil de l'entreprise

LUX Restaurant Group

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Luxury (LUX) Restaurant Group

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