Maple Lodge Farms expands Zabiha Halal deli offering in Canada

Canadian-Muslim community to have more variety at the deli counter

TORONTO, Sept. 26, 2011 /CNW/ - Canada's largest producer of Halal poultry products, Maple Lodge Farms, today announced the launch of six new world-inspired flavours to the Zabiha Halal line of chicken deli meats. Canadians will love the delicious taste because it's made using a simple recipe that includes wholesome Halal chicken breast, authentic flavours and does not include ingredients such as gluten and fillers. The new flavours are completely gluten-free and lactose-free and are available pre-packaged with a resealable zipper to maintain freshness.

No other company offers such a wide variety of ethnic-inspired chicken deli meats. Available in 200 gram packs at major grocery stores across Canada, the new flavours are perfect for lunches, picnics and party platters.

Zabiha Halal now offers Chicken Deli meats in the following exciting flavours:

  • Moroccan
  • Bombay
  • Shawarma
  • Lime & Herb
  • Cooked (also available in half roast)
  • Smoked (also available in half roast)

With a community of more than one million Muslims in Canada, the collective appetite for Halal chicken options is on the rise. At the same time, the interest in Halal products is growing beyond the Muslim community to include a growing number of health-conscious Canadians interested in food preparation.

"According to the World Halal Forum Canadians spend about $350 million a year on Halal protein products," said Salman Faisal, Zabiha Halal Brand Manager, Maple Lodge Farms. "More and more Canadians are searching for new Halal food options and we're pleased to provide new, innovative, quality products to our valued customers."

Maple Lodge Farms strives to offer the best quality products to Canadians. The Halal processing at Maple Lodge Farms is managed by practicing Muslim employees. The Zabiha Halal line is certified by the Islamic Society of North America - offering the community 100 per cent confidence in the quality of Maple Lodge Farms Halal products. For more information, visit www.zabihahalal.com.

Beginning in September, Maple Lodge is promoting the new Zabiha Halal with a national print and broadcast advertising campaign in ethnic media outlets across Canada.

About Maple Lodge Farms
Maple Lodge Farms is Canada's largest independently owned poultry processor, based in Brampton, Ontario. Established more than 50 years ago, the goal at Maple Lodge Farms has always been not just to meet industry standards but to exceed them. In keeping with this tradition, they have implemented a revolutionary technology as a measure of added food protection for their customers. The company is continually developing new, innovative and nutritious chicken products. For more information visit www.maplelodgefarms.com.

SOURCE Maple Lodge Farms

For further information:

Ginger Shewell
Media Profile
416-342-1802
ginger.shewell@mediaprofile.com

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