'Augmented reality' brings added dimension to stories about cutting-edge
technology in special innovation edition
Also this week in Maclean's:
• Rebuilding Sidney Crosby's brain: A Maclean's exclusive from the U.S.
where he received treatment •
Visit http://www.macleans.ca or pick up the latest issue on newsstands
across the country starting today
TORONTO, Nov. 3, 2011 /CNW/ - Private space travel; driver-less cars;
moose crosswalks; rebuilding the brain; and magazine pages that come to
life in 3-D "augmented reality." Our second annual Rethink issue is all
about innovation—how people, ideas and technologies are transforming
Innovation also applies to journalism in the second annual Maclean's issue. In the spirit of rethinking the ordinary, this issue offers an
entirely new way to enjoy the magazine that goes well beyond the
printed word. It uses a technology called "augmented reality (AR)."
When certain pages are viewed through the camera on your computer
webcam or smartphone, they will literally come to life, with audio,
video and 3-D content.
Augmented reality, a relatively new technology, has never been used as
comprehensively as a storytelling tool in a Canadian magazine before.
"Augmented reality connects the real and virtual worlds to engage our
readers with exciting new forms of interactivity in a well-established
medium," says Pary Bell, Vice-President and General Manager of Rogers
Digital Media. "It marries the printed page with an online presence in
a fun, unexpected and innovative way."
Maclean's partnered with the Halifax-based firm Ad-Dispatch to develop this
unique experience for our readers.
For instructional material and more, visit: http://www.macleans.ca/AR where you will find a video showing how AR works. OR see our Sidney
Crosby and Moose Crosswalk stories below to find out how to have your
own augmented reality experience.
Rebuilding Sidney Crosby's brain: A Maclean's exclusive
The greatest hockey player of this generation is verging on a
comeback—but it may well be because of a relatively unknown therapy he
received at a relatively unknown university from a relatively unknown
man—who isn't even a medical doctor.
In an exclusive story, Maclean's goes inside the lab in Georgia, where Crosby went for the treatment in
August that helped put him back on the ice. Maclean's Cathy Gulli obtained unprecedented access to Canadian-born Ted Carrick,
the self-made man and chiropractic neurologist, to learn about his
unique methods of treating brain injuries and about how he treated the
• Augmented reality experience: On page 63, you'll see a photo of Crosby and the Maclean's AR logo,
directing you to the website macleans.ca/AR. Opening this website on your computer will automatically launch your
computer's webcam. Hold up the magazine so you can see yourself and the
entire photo of Crosby on your computer screen. After a brief pause,
the camera will recognize the photo and launch the AR experience—audio,
video and 3-D content. Once launched, you can tilt, rotate the page and
move it farther from or closer to the camera to get different views of
the images that appear.
With the world's highest-density moose population resulting in over 800
collisions with cars every year, Newfoundland is gearing up to install
preventable measures to lower the risk of vehicular encounters with
these spindly-legged interlopers. These moose "crosswalks"—a system of
fencing, infrared cameras and military tracking software—will be set up
at hot spots along the highway to warn drivers from crashing into
moose. Maclean's senior writer Nicholas Köhler investigates.
• Augmented reality experience: To learn more about the moose program and to play a game on your
handheld device, download the Maclean's AR app from the iTunes app
store or Android store. Launch the app, and point your phone at the
photo of the moose to make him come alive, and to see a reproduction of
a new warning system being considered for the province's highways.
There's a special treat for smartphone users, too—the reproduction is a
game where you attempt to stop a car before it veers off the road to
avoid the moose.
PLUS, also in this issue, on newsstands now:
Beaver be dammed
When Sen. Nicole Eaton stood up in the Red Chamber last week with a
proposal to replace the beaver with the polar bear as our national
emblem, shock and outrage erupted across the nation. In an interview
with Maclean's senior writer Anne Kingston, Sen. Nicole Eaton explains why she links
the "dentally defected rat" as part of our colonial past and what makes
the polar bear a stronger choice as Canada's national symbol.
Maclean's is Canada's only national weekly current affairs magazine.
Maclean's enlightens, engages and entertains 2.4 million readers with
strong investigative reporting and exclusive stories from leading
journalists in the fields of international affairs, social issues,
national politics, business and culture. Visit www.macleans.ca
Image with caption: "In Maclean's annual "Rethink" Innovation Issue, readers can see stories on the page come to life using their computer or handheld device. This "augmented reality" technology can be used to learn even more about our exclusive cover story, which takes an inside look at the unconventional new science that helped put Sidney Crosby back on the ice after his concussion. (CNW Group/Maclean's Magazine)". Image available at: http://photos.newswire.ca/images/download/20111103_C2266_PHOTO_EN_6157.jpg
SOURCE Maclean's Magazine
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