TORONTO, Nov. 28, 2011 /CNW/ - The driving force behind one of Canada's
most recognizable brands and its growth on the global stage - lululemon
athletica Chief Executive Officer Christine Day -- has been named
Canada's Marketer of the Year by the Canadian Marketing Association
(CMA). The award was presented at the CMA Awards Gala on Friday night
"Christine Day has transformed the Vancouver-based outfitter into one of
the most sought after, respected and recognized Canadian brands that
now frame the entrances to stores around the world," said CMA President
and Chief Executive Officer John Gustavson. "We are honoured to
recognize these achievements and Christine's track record in building
an iconic Canadian brand in international markets."
Since assuming the role as lululemon athletica's Chief Executive Officer
in June 2008, Day has been the driving force behind the company's
successful expansion outside Canada. lululemon has more than 165 stores
throughout Canada, the United States and Australia and four showrooms
in Hong Kong and New Zealand; with plans to hit approximately 300
retail outlets in the U.S. over the coming years.
In 2010, lululemon revenues increased 57 per cent to $711.7 million from
$452.9 million in 2009. Gross profit was also up 77 per cent in 2010
from the year previous.
The CMA Awards Gala is the largest marketing awards event in Canada. A
full list of CMA Award winners can be found on the CMA website (www.the-cma.org/winners).
The Canadian Marketing Association is the only marketing association in
Canada that embraces Canada's major business sectors and all marketing
disciplines, channels and technologies. Its members make a major
contribution to the economy through the sale of goods and services,
investments in media and new marketing technologies and employment for
CMA programming shapes the future of marketing in Canada. It is the
leading provider of marketing education and the marketing community's
principal advocate on key public policy issues affecting both consumer
and business-to-business marketers.
SOURCE Canadian Marketing Association
For further information:
Ed Cartwright, Senior Director, Communications
Tel: 416-644-3760; email: firstname.lastname@example.org