LUDIA SURPASSES 10 MILLION GAMES SOLD

MONTREAL, May 31, 2011 /CNW Telbec/ - Interactive entertainment company Ludia Inc. today announced that it has sold over 10 million games across digital and console platforms since the release of its first title The Price Is Right three years ago. This figure equates to a Ludia game being sold on average every 10 seconds across mobile, PC, and consoles. As of today, four Ludia games have risen to the desirable top 10 Paid Apps spot on the Apple App Store and over seven million Facebook users have installed Ludia's The Price Is Right and Who Wants To Be A Millionaire.

"I am very proud of the Ludia team and all we have achieved together to propel us to this exciting milestone today," said Alex Thabet, Founder and CEO of Ludia Inc. "Our expanded Facebook and mobile strategy combined with our multi-platform console releases will continue to foster years of future growth."

The second half of Ludia's 2011 slate includes the release of 11 new games. The company will also expand its Facebook offering to feature a broad range of titles including five new TV game shows, a major film franchise, and an original IP.

To fuel Ludia's ongoing growth, the company plans to hire 50 new employees by the end of the year.

About Ludia Inc. Ludia creates and distributes cross-platform interactive entertainment with mass consumer appeal. Located in Montreal and founded by experienced industry players, Ludia's innovative and high-quality product portfolio consists of original and branded properties including The Amazing Race™, The Bachelor & The Bachelorette, Family Feud®, Hell's Kitchen™, Hollywood Squares™, Press Your Luck, The Price Is Right™, Pyramid, Where's Waldo?® and Who Wants To Be A Millionaire.

ABOUT FREMANTLEMEDIA ENTERPRISES & FREMANTLEMEDIA
FremantleMedia is one of the leading creators and producers of entertainment brands in the world. FremantleMedia is part of the RTL Group, Europe's largest television and radio broadcast company, which is in turn 90 percent owned by Bertelsmann AG, one of the world's major media and entertainment companies. FremantleMedia's worldwide production arm is responsible for many of the world's highest rated prime time entertainment, drama, serial drama and factual entertainment programmes. FremantleMedia Enterprises is the brand extension arm of FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and Home Entertainment around the world. The FremantleMedia Group (which includes talkbackTHAMES, UFA and Grundy amongst others) has operations in 22 countries, one of the most comprehensive global networks, creating over 14,000 hours of programming a year, rolling out more than 60 formats and managing over 300 individual titles. FremantleMedia has some of the world's most sought after and long running formats in its catalogue, and globally, produces such programmes as: Idols (co-produced with 19 Productions in the US), The X Factor (co-produced with Syco in the UK), Got Talent (co-produced with Syco in the UK and the US), Neighbours, The Bill, Family Feud, The Price is Right, Farmer Wants A Wife and Hole In The Wall.

About "THE PRICE IS RIGHT"
The Price Is Right, the longest-running game show in television history, is hosted by Drew Carey and produced by FremantleMedia North America, The Price Is Right is broadcast weekdays (11:00 AM-12:00 Noon, ET; 10:00-11:00 AM, PT) on the CBS Television Network.

About FREMANTLEMEDIA NORTH AMERICA
FremantleMedia North America (FMNA) is the U.S. production division of global media giant FremantleMedia.  Based in Burbank, California, FMNA produces entertaining and innovative programs for network, cable, syndicated and online platforms, including the Emmy-nominated musical/reality phenomenon "American Idol" (FOX), "America's Got Talent" (NBC), "What Chilli Wants" (VH1), "Kirstie Alley's BIG LIFE" (A&E), "Downfall" (ABC), "Let's Make A Deal" (CBS), "Family Feud" (syn), "The Price Is Right" (CBS), and the much-anticipated "The X Factor" (FOX) for Fall 2011.

About "Who Wants To Be A Millionaire"
Who Wants To Be A Millionaire is hosted by the Emmy Award-winning Meredith Vieira and currently is in its ninth season in syndication.  The hit game show is produced by Valleycrest Productions Ltd. and is distributed by Disney-ABC Domestic Television.  Rich Sirop is executive producer.  Meredith Vieira is co-executive producer.  For more information about Millionaire, go to http://www.millionairetv.com

Trademarks belong to their respective owners.

SOURCE LUDIA INC.

For further information:

For Ludia:
Eva Jando
(514) 313-3370
eva@ludia.com

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LUDIA INC.

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