A new survey shares a revealing look at Ontario's daydreams just in time for
the unveiling of the LOTTO 6/49 Daydream Chair
TORONTO, Feb. 11 /CNW/ - What's your perfect daydream? It's no surprise
that nearly 70 per cent of Ontarians say they daydream about winning
the lottery once a month or more.
A new OLG survey, carried out by Angus Reid Public Opinion, reveals a
majority of Ontarians often dream about winning the lottery and feel a
jackpot of just a few million dollars would be life changing for
themselves and their family.
"This really reveals people are daydreaming about being on what we call
'cloud 6/49', that things like security, relaxation and fun are all
part of people's jackpot daydreams," said Sarah Kiriliuk, OLG
The province-wide survey polled Ontario adults aged 18 and older.
A majority of survey respondents agree there is no such thing as small
53 per cent say that winning $3 million (the starting jackpot for LOTTO
6/49) would help them to fulfill their dreams, whatever that may
47 per cent of survey respondents say that helping friends and family is
the biggest part of their ultimate jackpot daydream
Other top lottery daydreams also include:
Working towards full home ownership - 19 per cent
Going on a long trip outside of Canada - 11 per cent
Starting your own business - 4 per cent
"Daydreaming not only fuels our drive to succeed but it's even good for
our health," said Kiriliuk. "So we are promoting and celebrating
daydreaming with our new cloud 6/49 Daydream Chair."
Daydream in the LOTTO 6/49 Daydream Chair at the National Home Show
Ontarians will have a unique opportunity to explore their cloud 6/49
jackpot daydreams at the OLG Daydream Lounge at this year's National
Home Show. Visitors will have a chance to relax in the LOTTO 6/49
Daydream Chair, a one of a kind chaise lounge art piece designed by
Ontario College of Art and Design (OCAD) design student Vanessa Walker,
and developed by renowned Toronto interior design firm Meritor Designs.
The chaise, made in part of LOTTO 6/49 tickets, represents the millions
of dollars in winnings that OLG distributes to jackpot winners across
the province each week.
"We are thrilled to work with Vanessa Walker on the design of this
visual representation of the jackpot daydreams that Ontarians across
the province share, and we are honoured to have the creative direction
of Henry Liska, the internationally esteemed founder of Meritor Designs
behind this project," said Kiriliuk. "The LOTTO 6/49 Daydream Chair
will stay on in the OLG Prize Centre for many years to come, as a
reminder of the power of daydreams, big and small."
The National Home Show is taking place from February 18 - 27, 2011 at
the Direct Energy Centre in Toronto.
About the survey
From January 28 to January 30, 2011, Angus Reid Public Opinion conducted
an online survey among 803 randomly selected Ontarian adults who are
Angus Reid Forum panelists. The margin of error—which measures sampling
variability—is +/- 3.5%. The results have been statistically weighted
according to the most current education, age, gender and region Census
data to ensure a sample representative of the entire adult population
of Ontario. Discrepancies in or between totals are due to rounding.
OLG is a provincial agency responsible for province-wide lottery games
and gaming facilities. Since 1975, OLG lotteries, casinos, slots, and
resort casinos have generated more than $32 billion for the benefit of
the Province of Ontario. Gaming proceeds support Ontario's hospitals,
amateur sport, recreational and cultural activities, communities,
provincial priority programs such as health care and education, and
local and provincial charities and non-profit organizations through the
Ontario Trillium Foundation.
Know your limit, play within it!
THE ONTARIO PROBLEM GAMBLING HELPLINE 1-888-230-3505
For further information:
OLG Media Relations Line