Clarke Road Secondary School receives Sogo Active grant to promote youth
LONDON, ON, Nov. 23, 2011 /CNW/ - A group of London students are clearly
'on the ball' when it comes to physical activity. As part of the Sogo
Active program, Clarke Road Secondary School has received a grant to
set up a new and unique intramural program. Students in grades 9 to
12 will now have the chance to participate in KIN ball.
Sogo Active is a $5 million, five-year national youth physical activity
program sponsored by Coca-Cola Canada and created and managed by
ParticipACTION. Coca-Cola Canada has provided more than $220,000 to
support Sogo Active grants to various groups across Ontario to offset
the costs of equipment, coaching, instruction or transportation for
youth engage in physical activity.
"As Canadian youth are facing a physical inactivity crisis - only seven
per cent of them meeting Canada's Physical Activity Guidelines of at
least 60 minutes of physical activity per day - Sogo Active works to
inspire teens to incorporate physical activity into their day-to-day
lives," says Kelly Murumets, President and CEO of ParticipACTION.
"With KIN ball, the emphasis is around team work and fun," says Martha
Trepanier, Phys. Ed. Teacher, Clarke Road Secondary School. "We're
thrilled to now be able to offer an intramural sport that isn't limited
to those with a specific skill set. It's a really fun sport that any
student at any fitness level can play."
Sogo Active was created to help youth challenge themselves and their
friends to get moving. The program provides micro grant funding
opportunities to local community organizations that create or host
youth-inspired physical activity events or 'challenges' that get young
people active. Sogo Active helps connect youth to these community
organizations where they are able to pursue physical activity
In London, Sogo Active funding will help cover KIN ball equipment costs,
allowing students from Clarke Road Secondary School to participate in
this unique intramural sport.
"The beauty of Sogo Active is that it's a program designed for youth, by
youth," says Megan Sutherland, Ontario Sogo Active Coordinator. "By
allowing youth to design their own activities and challenges, the
program ensures that even those who may not be super athletic can find
opportunities to get up and get active. Not everyone is a hockey or
basketball star, but everyone needs to get moving."
Since its launch, Sogo Active has distributed more than $2 million in
grants and contributions supporting more than 25,000 youth across every
Province and Territory in Canada. "Coca-Cola Canada understands the
benefits of active healthy living to young Canadians," says Kelly
Murumets, President and CEO of ParticipACTION. "Through this
private/not-for-profit partnership, we are able to inspire and support
thousands of teens to increase their physical activity levels and to
help them meet the recommended 60 minutes per day."
"Promoting a balanced and active lifestyle is a key part of our Live
Positively platform," says Sandra Banks, Vice President Public Affairs
and Communications at Coca-Cola Refreshments Canada. "We are strong
believers that we can all accomplish more working together with
partners like ParticipACTION, than working alone. Live Positively is
Coca-Cola's commitment to making a positive difference around the world
and in Canada."
Ontario organizations looking for more information on the Sogo Active
program are encouraged to visit www.sogoactive.com or contact Megan Sutherland at Motivate Canada, the Ontario Sogo Active
coordinator, at email@example.com.
About Coca-Cola Canada
Coca-Cola Canada operates in all ten provinces, employing 6,300 people
in more than 50 facilities, including seven production facilities,
across Canada. We offer a wide variety of non-alcoholic brands; these
beverages include sparkling soft drinks, still waters, juices and fruit
beverages, sports drinks, energy drinks, coffees and ready-to-drink
teas. We're proud to offer some of the most popular brands including
Coca-Cola®, Diet Coke®, Coke Zero®, Sprite®, Fanta®, Nestea®, PowerAde®, Minute Maid®, Dasani® and vitaminwater®. Coca-Cola in Canada is represented by Coca-Cola Refreshments Canada
and Coca-Cola Ltd.
ParticipACTION is the national voice of physical activity and sport
participation in Canada. Originally established in 1971, ParticipACTION
was re-launched in 2007 to help prevent the looming inactivity crisis
that faces Canada. As a national not-for-profit organization solely
dedicated to inspiring and supporting healthy and active living for
Canadians, it works with its partners, which include sport, physical
activity, recreation organizations, government and corporate sponsors,
to inspire and support Canadians to move more. ParticipACTION is
generously supported by Sport Canada. For more information, visit
About Sogo Active
Sogo Active, powered by ParticipACTION and sponsored by Coca-Cola Canada, is a program created for one reason: to help youth challenge
themselves and their friends to get moving. The program was designed to
create a "for youth, by youth" physical activity movement to help young Canadians between the ages of
13-19 to become more active. For more information, visit www.sogoactive.com
Image with caption: "KIN-ball comes to Clarke Road Secondary School. The local school received a grant from Sogo Active, a national youth activity program sponsored by Coca-Cola Canada and managed by ParticipACTION, to offset equipment costs for a new intramural team. Stock image courtesy of KIN-ball Canada. (CNW Group/Coca-Cola Canada)". Image available at: http://photos.newswire.ca/images/download/20111123_C8457_PHOTO_EN_7087.jpg
SOURCE Coca-Cola Canada
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or to schedule an interview, please contact:
Sandra DeCarvalho, Environics Communications Inc.