London students 'on the ball' when it comes to physical activity

Clarke Road Secondary School receives Sogo Active grant to promote youth physical activity

LONDON, ON, Nov. 23, 2011 /CNW/ - A group of London students are clearly 'on the ball' when it comes to physical activity. As part of the Sogo Active program, Clarke Road Secondary School has received a grant to set up a new and unique intramural program.   Students in grades 9 to 12 will now have the chance to participate in KIN ball.

Sogo Active is a $5 million, five-year national youth physical activity program sponsored by Coca-Cola Canada and created and managed by ParticipACTION.  Coca-Cola Canada has provided more than $220,000 to support  Sogo Active grants to various groups across Ontario to offset the costs of equipment, coaching, instruction or transportation for youth engage in physical activity.

"As Canadian youth are facing a physical inactivity crisis - only seven per cent of them meeting Canada's Physical Activity Guidelines of at least 60 minutes of physical activity per day - Sogo Active works to inspire teens to incorporate physical activity into their day-to-day lives," says Kelly Murumets, President and CEO of ParticipACTION.

"With KIN ball, the emphasis is around team work and fun," says Martha Trepanier, Phys. Ed. Teacher, Clarke Road Secondary School. "We're thrilled to now be able to offer an intramural sport that isn't limited to those with a specific skill set. It's a really fun sport that any student at any fitness level can play."

Sogo Active was created to help youth challenge themselves and their friends to get moving. The program provides micro grant funding opportunities to local community organizations that create or host youth-inspired physical activity events or 'challenges' that get young people active.  Sogo Active helps connect youth to these community organizations where they are able to pursue physical activity challenges.

In London, Sogo Active funding will help cover KIN ball equipment costs, allowing students from Clarke Road Secondary School to participate in this unique intramural sport.

"The beauty of Sogo Active is that it's a program designed for youth, by youth," says Megan Sutherland, Ontario Sogo Active Coordinator.  "By allowing youth to design their own activities and challenges, the program ensures that even those who may not be super athletic can find opportunities to get up and get active.  Not everyone is a hockey or basketball star, but everyone needs to get moving."

Since its launch, Sogo Active has distributed more than $2 million in grants and contributions supporting more than 25,000 youth across every Province and Territory in Canada. "Coca-Cola Canada understands the benefits of active healthy living to young Canadians," says Kelly Murumets, President and CEO of ParticipACTION.  "Through this private/not-for-profit partnership, we are able to inspire and support thousands of teens to increase their physical activity levels and to help them meet the recommended 60 minutes per day."

"Promoting a balanced and active lifestyle is a key part of our Live Positively platform," says Sandra Banks, Vice President Public Affairs and Communications at Coca-Cola Refreshments Canada. "We are strong believers that we can all accomplish more working together with partners like ParticipACTION, than working alone. Live Positively is Coca-Cola's commitment to making a positive difference around the world and in Canada."

Ontario organizations looking for more information on the Sogo Active program are encouraged to visit www.sogoactive.com or contact Megan Sutherland at Motivate Canada, the Ontario Sogo Active coordinator, at megan@motivatecanada.com.

About Coca-Cola Canada
Coca-Cola Canada operates in all ten provinces, employing 6,300 people in more than 50 facilities, including seven production facilities, across Canada. We offer a wide variety of non-alcoholic brands; these beverages include sparkling soft drinks, still waters, juices and fruit beverages, sports drinks, energy drinks, coffees and ready-to-drink teas.    We're proud to offer some of the most popular brands including Coca-Cola®, Diet Coke®, Coke Zero®, Sprite®, Fanta®, Nestea®, PowerAde®, Minute Maid®, Dasani® and vitaminwater®. Coca-Cola in Canada is represented by Coca-Cola Refreshments Canada and Coca-Cola Ltd.

About ParticipACTION
ParticipACTION is the national voice of physical activity and sport participation in Canada. Originally established in 1971, ParticipACTION was re-launched in 2007 to help prevent the looming inactivity crisis that faces Canada. As a national not-for-profit organization solely dedicated to inspiring and supporting healthy and active living for Canadians, it works with its partners, which include sport, physical activity, recreation organizations, government and corporate sponsors, to inspire and support Canadians to move more. ParticipACTION is generously supported by Sport Canada. For more information, visit www.participACTION.com.

About Sogo Active
Sogo Active, powered by ParticipACTION and sponsored by Coca-Cola Canada, is a program created for one reason: to help youth challenge themselves and their friends to get moving. The program was designed to create a "for youth, by youth" physical activity movement to help young Canadians between the ages of 13-19 to become more active.  For more information, visit www.sogoactive.com

Image with caption: "KIN-ball comes to Clarke Road Secondary School. The local school received a grant from Sogo Active, a national youth activity program sponsored by Coca-Cola Canada and managed by ParticipACTION, to offset equipment costs for a new intramural team. Stock image courtesy of KIN-ball Canada. (CNW Group/Coca-Cola Canada)". Image available at: http://photos.newswire.ca/images/download/20111123_C8457_PHOTO_EN_7087.jpg

SOURCE Coca-Cola Canada

For further information:

or to schedule an interview, please contact:  

Sandra DeCarvalho, Environics Communications Inc.
Tel. 416-969-2705
Email:  SDeCarvalho@environicspr.com

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