London 2012 Team Canada Replica Apparel is Now Available
TORONTO, Nov. 2, 2011 /CNW/ - 2012 here we come! Today, the Hudson's
Bay Company unveiled the 2012 Canadian Olympic Team Replica Apparel
that will outfit our athletes at the upcoming Olympic Games in London.
Inspired by our Canadian spirit and the adventurer in each of us, the
official Olympic wear is now on sale in all locations of The Bay,
Zellers, and online at www.thebay.com, so everyone can show their support for our Olympic athletes. Plus,
the Hudson's Bay Company is also launching a special winter collection
inspired by the 2012 Canadian Olympic Team summer line.
Created by the Hudson's Bay Company's team of innovative designers, the
inspiration for the Olympic 2012 collection was to represent the great
outdoors and summer in Canada. For many of us, the summer means
getting outside, being active, and coming together. It's a time when
our passion for adventure shines, and the diversity of our nation's
terrain is captivating. Collectively, we also identify with dressing
according to the conditions, whether it's a windbreaker for a boat ride
to the cottage, the summer toque of a fisherman, or all-purpose denim
for everyday life.
The Olympic collection represents iconic Canadian looks. It captures a
contemporary feel and highlights the essence of Canada's style which
has permeated the globe. Also inspired by past Olympic Games, the line
is a modernized hybrid of some of Canada's best uniforms. Key elements
woven throughout the collection include:
Colours - The collection is made up of strong Canadian colours: Maple Leaf Red
and Northern White accented with Evergreen and Black. Traditional
heather grey, also a predominate colour, represents a classic athletic
Canada Wordmark - The designers looked to the uniforms of the Montreal 1976 Olympic
Games for their sporty colour-blocking concept. They modernized the
look by adding the Canada wordmark within a colour-blocked band and
applied it to jackets, t-shirts and hoodies. The result is a bold and
highlighted Canada wordmark.
The Leaf - Also inspired by the past, the Maple Leaf Canada graphic features the
Canada wordmark arched within the shape of a maple leaf. First seen at
the Stockholm 1912 Olympic Games, Canadian athletes have sported
similar Maple Leaf Canada t-shirts as part of their uniform.
Patches - Canada is famous all over the world for patches sewn on travellers'
backpacks. They are a symbol of exploration, adventure and
accomplishment. In celebration, the Hudson's Bay Company has created
an Olympic patch collection which recognizes every part of our vast
country, depicting our landscapes, provinces, indigenous animals and
sports. The Shield patch in particular was inspired by provincial
symbolism and spotlights our nation from coast-to-coast. Also included
in the collection are two patches dedicated to the 2012 Canadian
Olympic Team - one in English, one in French. The original patches
will be incorporated into many of the apparel designs and will also be
Passion, All Sewn Up
"Canada's style has made a huge impression around the world and we want
our Olympic designs to reflect who we are as a nation," says Suzanne
Timmins, VP Fashion Director, Hudson's Bay Company. "The look and feel
of the collection captures our passion for the outdoors and Canada in
the summer. It's this same passion that our athletes show in
competition, and we couldn't be more proud to have the opportunity to
help them look their best as they prepare to do their best."
It's no secret that Canadian weather can be unpredictable. The 2012
Canadian Olympic Team Retail Apparel collection will have fans ready
for any conditions with a hooded windbreaker, patched and
vintage-washed jean jacket, track jacket and knitted toque. Also
included in the range are graphic hoodies and t-shirts which proudly
celebrate Canada and are a dedication to our athletes. Here are some
of the star items in the collection:
The Canada Windbreaker: A practical and versatile piece, this windbreaker is designed with not
only the Canadian weather in mind, but also the conditions in London
where our athletes will be competing. It features a 'hide-away' hood
that can be zipped inside the collar, outer pockets, vents and a
wordmark appliqué across the chest. It is lightweight and ideal for
travel and outdoor activities.
The Jean Jacket: This is a unique and fashion-forward concept inspired by our love of
denim and its classic appeal and longevity. Incorporating the Canadian
patches makes the jacket an iconic collector piece, which wearers can
continue to personalize by adding their own patches and memories. The
jean jacket tells a story and will continue to get better with age.
The Crew Neck Sweatshirt: Made from 100% cotton French Terry, this sweatshirt prominently
features the Maple Leaf Canada logo appliquéd on the front chest in
cotton twill. This is a classic athletic piece and will be available
in Red and Heather Grey. Key features are comfort and versatility and
the designers felt it was an ideal piece for athletes to layer, prior
to warm-up and training.
The Track Jacket: A clean, modern take on the classic track jacket, this full zip jacket
features contrast stripe details on the rib trim and left sleeve. Also
featured are the Canadian Olympic patches, the Canada Leaf patch and a
large Team 2012 printed logo on the back. The overall effect has
strong graphic appeal making it a functional and stand-out piece in the
Priced from $15 to $100, the full collection is attainable for would-be
supporters from coast-to-coast, and makes an ideal gift for the
The Envy of the World
"Canadian Olympic Team outfits are traditionally the envy of the world,
and are a real source of pride for our athletes," says Derek Kent,
Chief Marketing Officer at the Canadian Olympic Committee. "This new
London collection is exciting and fashion forward. It's a great
opportunity for Canadians to connect with our athletes and show support
for the Team."
For the London 2012 Olympic Games, the Canadian Olympic Team will
consist of approximately 320 athletes and 250 support staff. Team
members will each receive 29 items as a part of their 2012 uniform,
including leisurewear, jackets, pants and accessories. This will
outfit them in the Opening and Closing Ceremonies, during Podium
Presentations, and while simply hanging out in the Olympic village.
As is tradition, HBC is honoured to have a number of Canada's athletes
model the Olympic fashions. This year's female athletic models include
Julia Wilkinson from Stratford, Ontario, who is on the swim team;
Jennifer Abel from Montreal who is a diver; and Nicole Forrester of
Toronto who is a member of our athletics team, competing in high jump.
For the male models, Philippe Beaudry of Sherbrooke is competing in
fencing; Thomas Hall from Pointe Claire, Quebec races the canoe/kayak;
and Mike Brown from Perth, Ontario is a member of the swim team.
The entire 2012 Olympic collection can be purchased online at www.thebay.com and will be in all locations of The Bay and Zellers from November 2
until September 2012.
The Next Chapter
Last week, the Canadian Olympic Committee announced that the Hudson's
Bay Company and RBC are the first Premier National Partners to renew
their partnerships past 2012. Hudson's Bay Company made history by
entering into an eight year commitment to be the Canadian Olympic
Team's official outfitter from 2013 to 2020. This covers all Olympic,
Olympic Winter, Pan American and Youth Olympic Games during this
About Hudson's Bay Company
Hudson's Bay Company, the Canadian retail entity of Hudson's Bay Trading
Company (HBTC), is Canada's largest diversified general merchandise
retailer. Founded in 1670, the Hudson's Bay Company operates the Bay, a
major department store, Zellers, a mass merchandise format, Home
Outfitters, a kitchen, bed and bath specialty store, and value-priced
Fields stores. With more than 600 retail outlets and over 60,000
associates in Canada, Hudson's Bay Company banners provide Canadians
with stylish, quality merchandise at great value and with a dedicated
focus on exceeding customer expectations.
About the Canadian Olympic Committee
The Canadian Olympic Committee is a national, private, not-for-profit
organization committed to sport excellence. It is responsible for all
aspects of Canada's involvement in the Olympic movement, including
Canada's participation in the Olympic, Youth Olympic and Pan American
Games and a wide variety of programs that promote the Olympic movement
in Canada through cultural and educational means. For news and
information, visit the COC website at www.olympic.ca and find the team on both Facebook (Canadian Olympic Team) and Twitter
News release, videos and photography are available on the media
microsite at: http://canada2012olympics.com/
SOURCE Hudson's Bay Company
For further information:
or to schedule an interview with Ms. Timmins, please contact:
Amanda Losier or Ashley Bartlett at Strategic Objectives Inc.
Tel: (416) 366-7735. Fax: (416) 366-2295.
Email: firstname.lastname@example.org or email@example.com.
Dimitri Soudas, Executive Director, Communications, Canadian Olympic Committee
Tel.: (416) 324-4136, Email: firstname.lastname@example.org