- Olympic and Paralympic Hopefuls Lead Call for Ticketholders to
Neutralise Their Travel Carbon Footprint to the Games
LONDON, Sept. 29, 2011 /CNW/ - In supporting the ambition for London
2012 to be the most sustainable Games possible, BP Target Neutral
announced today that they are inviting London 2012 ticketholders, from
across the world, to try and set a new world record for the most number
of people offsetting their travel carbon to a single event.
In so doing, BP's not-for-profit Target Neutral carbon management scheme
is seeking to create awareness of the environmental impact of all
journeys and will invite ticketholders to sign up to have their travel
carbon footprint offset at no cost to themselves.
As the London 2012 official Carbon Offset Partner, BP Target Neutral
will be providing the administration and funds to offset the carbon
emissions from Games-related travel of ticketholders. The more people
that sign up, the more Target Neutral can support low carbon
development projects worldwide.
A personal invitation to participate will be emailed by The London
Organising Committee of the Olympic and Paralympic Games (LOCOG) to
ticketholders on Monday, October 3, inviting them to take part in this
unprecedented world record attempt.
JESSICA ENNIS, TEAM GB HEPTATHLETE & BP TARGET NEUTRAL ATHLETE
"BP's Target Neutral is so simple to be part of and it's free. With us
all working together we can really make a difference and help make
London 2012 the most sustainable Games possible. So come on, it's quick
and easy to do! If you're a ticketholder, please help to set a new
world record at London 2012 of the largest number of people to offset
the carbon footprint of their travel to a single event."
SEB COE, Chair of LOCOG said:
"Sustainability underpins all of our plans - and has done since the bid.
BP's Target Neutral scheme is a fantastic opportunity for millions to
offset their carbon footprint and help London 2012 to inspire positive
social, economic and environmental change for the future. "
PETER MATHER, UK & VICE PRESIDENT, EUROPE REGION BP, announcing the
"We want to encourage people to play their part in tackling the impact
of their travel on our environment. Today's announcement supports
Target Neutral's overriding ambition that, through collective action,
individuals can work together to make a real difference to the
environment as they seek to reduce their carbon footprint, and then
offset what is left.
"We believe this mass offset opportunity will raise awareness about the
challenge we all face in living more sustainably and will engage people
who might never before have thought about the carbon impact of their
travel choices. We need every spectator to sign up, so London 2012
becomes the world's largest offset as measured by number of
Some outstanding British Olympic and Paralympic hopefuls - Jessica
Ennis, Lizzie Armitstead, Richard Whitehead, Shelly Woods, Stef Reid
and William Sharman - are working hard to reduce their carbon footprint
and sharing their experiences.
All carbon emissions will be offset from a portfolio of six carbon
offset projects that have been chosen to represent each continental
region participating in the Games. These projects have been carefully
selected and are compliant with ICROA Code of Best Practice.
Ticketholders should visit http://www.bptargetneutral.com/london2012 or Facebook page http://on.fb.me/BPtargetneutral to register their journey to the Olympics and be part of making London
2012 the most sustainable Games possible.
1. ABOUT BP TARGET NEUTRAL
Target Neutral was set up in 2006 as part of BP's broader commitment to
practical sustainability. It is a not-for-profit carbon management
program, which encourages consumers to reduce, replace and neutralise
their carbon emissions from transport. BP covers Target Neutral's
operating costs ensuring that all the money paid to offset is used to
support genuine carbon offset projects that also have positive local
environmental and socio-economic benefits.
BP Target Neutral is a founding member of ICROA, the International
Carbon Reduction and Offsetting Alliance which has recently merged with
IETA, the International Emissions Trading Association.
For more information please visit http://www.targetneutral.com
2. ABOUT THE LONDON 2012 OFFSET
The world record attempt supports Target Neutral's overriding ambition
that, through collective action, individuals can work together to make
a real difference for the environment as they reduce, replace and
neutralise their carbon footprint.
Whether travelling by planes, cars or public transport to London 2012,
spectators will be able to offset their carbon emissions free of charge
by simply registering their journey on the Target Neutral website or
via the Facebook page.
Spectators heading to the Games from across the world will be asked to
confirm where they are travelling from and their CO2 emissions will then be calculated to be offset by BP.
The travel footprint estimate is based on LOCOG's foot printing study of
March 2010. A full methodology statement used to calculate journey
emissions on a per country basis was developed for BP Target Neutral by
Environmental Resource Management (ERM), is available from http://www.bptargetneutral.com/london2012.
Ernst & Young has reviewed the Target Neutral London 2012 spectator
programme in order to provide an objective assessment of BP's
description of the assumptions, method and reporting principles used
within ERM's methodology.
3. ABOUT RECORD-SETTING MEASUREMENT AND CARBON OFFSET MECHANICS
The programme aims to offset the carbon footprint of millions of
spectators and Games participants generated through their journeys to
the Games. BP Target Neutral is aiming to set a world record for the
largest number of people participating to offset carbon emissions
associated with travel to an event. So, the more people that get
behind the scheme the more impressive the record will be, leaving a
legacy that all future Olympic Games can follow. Research suggests it
is the first time the setting of a world record such as this has been
SOURCE BP Target Neutral
For further information:
For more information, supporting images and video footage please contact: BP Group Press Office, T: +44(0)207-496-4076, E: firstname.lastname@example.org