Sceneopolis.com revolutionizes 'what to do tonight' with exclusive - and
affordable -entertainment experiences geared at engaging Toronto's
TORONTO, Sept. 20, 2011 /CNW/ - With funding cuts lurking, Toronto's
arts and culture organizations are scrambling for new ways to grow
revenues to support the 150 performances that take place each week.
sceneopolis.com promises to be just the ticket with the launch of an
innovative and completely unique new service that will drive a whole
new audience through their doors.
"We see our peers out in droves for splashy, free cultural festivals like Caribana, Nuit Blanche and Pride, so we know
there's a general interest in fun, cultural activities," said
sceneopolis.com co-founder and CEO, Mladen Svigir. "But we see them far
less often at the opera or live theatre, where we've realized there's a
perception of the arts and culture scene as being stuffy and
unaffordable. These misconceptions are creating significant barriers to
engagement and attendance among young people."
sceneopolis.com aims to change those misperceptions by re-positioning
arts and culture as an answer to the frequently asked question among 20
and 30 somethings, "What should we do tonight?" The online
'one-stop-shop' takes the time and guess work out of planning a night
out with completely exclusive and incredibly affordable dining and
entertainment packages that will appeal to Toronto's young urbanites.
Current offers include a savings up to 40 percent off tickets at Cirque
de Soleil's Totem along with a backstage tour and 20 percent off tickets to Mirvish's Private Lives, starring Kim Cattrall and Paul Gross, along with an exclusive after
"sceneopolis.com is driving sustainability for the arts and culture
sector by engaging a new audience with sexy and affordable
entertainment packages; working towards building long-term, mutually
beneficial relationships with the next generation and ultimately
improving revenues," said Svigir. "Since the majority of live
performance attendees are over forty, arts and culture organizations
are already beginning to face the added challenge of an aging audience.
Reaching the next generation now is more important than ever and
sceneopolis.com is here to do just that."
Partnerships with over thirty of the city's arts, culture and
entertainment organizations, including Mirvish Productions, the ROM,
DanCap, Soulpepper, Cirque du Soleil and Tarragon Theatre and a variety
of restaurants and bars, provide sceneopolis.com with access to
exclusive offers at significant discounts that are uniquely available
to subscribers. These offers include exclusive experiences such as
pre-show dining and drinks, director talks, meet and greets with the
cast, backstage tours and post-show parties.
The subscription-based service has a low annual fee of $45 and offers
three to five featured show or event packages each week that
subscribers can simply log on and choose from, providing the 'plan' for
their entire night out in as little as '3 clicks. 5 minutes.' For
non-subscribers, sceneopolis.com provides a free online source of
information on the local arts and culture scene including a
comprehensive calendar of all the events their partner organizations
have to offer.
"I love Toronto," added Svigir. "My business partners and I truly
consider it to be the best city in the world, made better by its
incredibly vibrant arts and culture scene. We want to see our friends
and peers out there enjoying all the city has to offer while giving
back to the sector to ensure that it continues to grow and expand, and
we believe that sceneopolis.com is just the ticket."
sceneopolis.com's official launch party, 'A Night to be A Scene' will
take place on October 14th at Brassaii Restaurant and Lounge in support of local non-profit, Arts
for Children and Youth (afcy.ca). Guests can look forward to the sounds of DJ Vinney Gruvhunter
spinning through the night - except when spontaneous performance art
from partner organizations interrupts for a totally unique
entertainment experience, complimented by free drinks, snacks, and
much, much more.
For more details, visit sceneopolis.com.
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