TORONTO, Nov. 8, 2013 /CNW/ - Canada's largest food retailer, Loblaw
Companies Limited, and TO2015 are joining forces to provide fresh,
tasty and nutritious food choices for athletes and volunteers at the
TORONTO 2015 Pan Am/Parapan Am Games.
"Supporting the nutritional health and performance of the almost 7,500
athletes attending the Games as well as the 20,000 volunteers is an
extension of our consumer purpose to help Canadians Live Life Well," said Uwe Stueckmann, senior vice-president, marketing, Loblaw
"At Loblaw we strive to be the number one nutrition and health
destination for the more than 14 million Canadians who shop at our
stores every week, and are excited to do our part in helping athletes
at the TORONTO 2015 Pan Am/Parapan Am Games reach their full
potential," he continued.
The partnership was announced today at the Loblaws® store at Maple Leaf Gardens* with the help of Canadian athletes: David Eng, three-time Paralympian
and winner of two gold medals and a silver in wheelchair basketball;
two-time Pan Am silver medallist and world champion hurdler Perdita
Felicien; Mark Oldershaw, Olympic bronze medallist and seven-time World
Cup gold medallist in canoe (sprint); and Lanni Marchant, marathon
runner and new Canadian record holder.
"As Canada's largest grocery retailer, Loblaw is a perfect fit for the
TORONTO 2015 Games," explained Ian Troop, chief executive officer of
the TORONTO 2015 Pan Am/Parapan Am Games Organizing Committee (TO2015).
"Along with its national reputation for providing consumers with
high-quality, affordably priced nutritious food choices, the company
also has deep roots in our communities and is committed to making them
better places to live.
"Our vision for the 'People's Games' is similar: we want to bring people
together, make our communities stronger and encourage Ontarians of all
ages, especially our youth, to lead healthy, active lives," Troop
Loblaw offers one of Canada's largest assortments of fresh offerings and
food products along with a wide range of services to empower Canadians
to make healthier choices and support them on their journey to a
Launched in 2005 and offering more than 400 products, the PC® Blue Menu® product line offers customers a healthier alternative to some of their
favourite meals and snacks. In select stores, pharmacists and
dietitians are available to answer health questions and provide helpful
tips and Guiding Stars®, an impartial nutrition navigation system providing nutritional ratings
at a glance on-shelf to help customers make healthier choices.
In Ontario, Loblaw banner stores include Loblaws®, Real Canadian Superstore®, Zehrs Markets®, nofrills®, Your Independent Grocer®, valu-mart® and Fortinos®.
Loblaw joins previously announced members of the TORONTO 2015 sponsor
family, including Lead Partner CIBC, Premier Partners Chevrolet Canada
and CISCO, Opening Ceremony Creative Partner Cirque du Soleil, as well
as Official Suppliers Beanfield Metroconnect, FUSE Marketing Group,
McKesson Canada, Pattison Outdoor Advertising, the Royal Canadian Mint,
Toronto Pearson International Airport, the Toronto Star, and Official
*Reg'd TM. Lic'd use.
About Loblaw Companies Limited TSX:L
Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food retailer. Loblaw is one of the largest private
sector employers in Canada. With more than 1,000 corporate and
franchised stores from coast to coast, Loblaw and its franchisees
employ more than 134,000 full-time and part-time employees. Through
its portfolio of store formats, Loblaw is committed to providing
Canadians with a wide, growing and successful range of products and
services to meet the everyday household demands of Canadian consumers.
Loblaw is known for the quality, innovation and value of its food
offering. It offers Canada's strongest control (private) label
program, including the unique President's Choice®, no name® and Joe
Fresh® brands. In addition, the Company makes available to consumers
President's Choice Financial® services and offers the PC® points and PC
Plus™ loyalty program.
The TORONTO 2015 Pan Am/Parapan Am Games Organizing Committee (TO2015)
is tasked with the responsibility of planning, managing and delivering
the Games. Its mission is to ignite the spirit through a celebration of
sport and culture. The TORONTO 2015 Pan American Games will take place
July 10-26 and the Parapan American Games August 7-14.
The 2015 Games are funded by the Government of Canada, the Province of
Ontario, as well as other partners and sponsors. CIBC is the Lead
Partner of the Games.
For more information about the Games, please visit TORONTO2015.org.
SOURCE: Toronto 2015 Pan/Parapan American Games
For further information:
Director, media relations and chief spokesperson, TO2015