Loblaw brings loyalty program to No Frills® stores

PC Plus™ program makes it easy for customers to earn points towards free groceries

VANCOUVER, Sept 17, 2014 /CNW/ - (TSX: L) – Today, Loblaw Companies Limited (Loblaw) announced the expansion of their revolutionary loyalty program PC Plus™ to No Frills® stores across Western Canada. PC Plus™, a fully digital program, rewards customers with weekly personalized offers on the food they love most that can help customers save money, save time and feed their family in a convenient way.

The PC Plus™ program pays attention to what customers do, the products they buy and the offers they redeem to create a customized experience that is just right for each individual customer. The more customers load their offers and interact with the PC Plus™ program, the more personalized offers become making is easier for the customer to earn more points.

"Using points to take dollars off my grocery bill is an easy way to save money on all the things I already buy for my family," says Kathy Buckworth, chief family advisor for PC Financial and PC Plus. "No Frills stores already have a Won't Be Beat* pricing guarantee, but the PC Plus program sends me personalized offers to save me even more."

"More than six million Canadians are already engaging with the PC Plus program, but bringing the program to a discount store like No Frills is special," says Uwe Stueckmann, senior vice-president, Marketing, Loblaw Companies Limited. "This rewards program is custom made for customers who want value on the items they already buy. Personalization is the unique driver of the PC Plus program."

To register for the PC Plus™ program, shoppers can pick up a free PC Plus™ card in No Frills® stores in Western Canada and start earning points right away or they can download the PC Plus™ app for iPhone, Android or Blackberry 10 smart phones. Alternatively President's Choice Financial customers simply need to register their PC Financial® MasterCard® or no-fee debit card to add the PC Plus™ program to their existing account. 

The PC Plus™ program is also available at Loblaws®, Real Canadian Superstore®, Extra Foods® and Your Independent Grocer® locations in Western Canada.

To register or to find out more information, visit pcplus.ca.  

About Loblaw Companies Limited TSX:L

Loblaw Companies Limited is Canada's food and pharmacy leader, the nation's largest retailer, and the majority unitholder of Choice Properties Real Estate Investment Trust. Loblaw provides Canadians with grocery, pharmacy, health and beauty, apparel, general merchandise, banking, and wireless mobile products and services. With more than 2,300 corporate, franchised and Associate-owned locations, Loblaw, its franchisees, and Associate-owners employ approximately 192,000 full- and part-time employees, making it one of Canada's largest private sector employers.

Loblaw's purpose – Live Life Well – puts first the needs and well-being of Canadians who make one billion transactions annually in the companies' stores. Loblaw is positioned to meet and exceed those needs in many ways: convenient locations; more than 1,050 grocery stores that span the value spectrum from discount to specialty; full-service pharmacies at more than 1,250 Shoppers Drug Mart and Pharmaprix locations and more than 500 Loblaw locations; no-fee banking with PC Financial; affordable Joe Fresh fashion and family apparel; and three of Canada's top consumer brands in Life Brand®, noname® and President's Choice®. Through the PC Plus™ and Shoppers Optimum® loyalty programs, more than one in every three Canadians are rewarded for shopping with the companies.

† Minimum redemption 20,000 PC points and in increments of 10,000 points thereafter. Some redemption restrictions apply. Visit pcplus.ca for details.

Won't Be Beat* Price Guarantee

*If a major supermarket competitor within this store's geographical trade area offers a lower price on any item that we carry in our store simply show us an advertisement or receipt and we will sell you that item at the same price.  We will match the competitor's price only during the effective date of the competitor's advertisement or within 7 days of the date of the receipt.  Item must be identical (defined as same brand, size and attributes) and for produce, meat and bakery items, we reserve the right to determine a comparable item.  'Our major supermarket competitors' and 'geographical trade areas' are determined solely by us and are based on a number of factors which can change from time to time.  Excludes 'multi-buys' (e.g. 2 for $4); 'spend x get x'; 'Free'; and discounts obtained through loyalty programs.  We reserve the right to limit quantities.

SOURCE: Loblaw Companies Limited

For further information: or to arrange an interview, please contact: Loblaw Companies Limited, 905-459-2500, pr@loblaw.ca

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