Little recognition for Canada's family caregivers

We Care implements program to acknowledge these unsung heroes

TORONTO, May 24, 2011 /CNW/ - There are approximately seven million Canadians currently tending to elderly loved ones that require care and attention, and with an aging population this number is on the rise, making the role of family caregiver an increasingly important one in this country.

Recognizing that many families across Canada dedicate a tremendous amount of time and energy caring for aging relatives or individuals affected by debilitating conditions, illnesses and chronic diseases, We Care Home Health Services is declaring the week of May 23, 2011 Family Caregiver Appreciation Week, and implementing a program that will acknowledge the tireless efforts of some of our most deserving caregivers.

"We see firsthand the endless commitment and support that these individuals provide to their loved ones, so we have started this program as a way of giving back to those we know go above and beyond their roles to help them live their lives," says President and CEO John Schram, We Care Home Health Services.  "The care and attention they provide can be overwhelming, exhausting and stressful, and the role often receives little formal recognition. We want that to change."

With more than 50 We Care locations across the country, each one will nominate a select group of outstanding caregivers within the We Care community. The nominees will have demonstrated caregiving excellence, commitment and advocacy for care on behalf of their loved one.  Then one winner from each location will be chosen to receive free respite care and a care package on behalf of We Care.

In an effort to generate continued awareness of family caregivers, We Care is also in the preliminary stages of advocating for a national Family Caregiver Appreciation Day.  According to Schram, family caregivers play a critical role in supporting the healthcare system, and heightened awareness of their role in home health care is vital.

"As the Canadian population continues to age, we will see more and more individuals being thrust into the position of caregiver to a friend or family member," says Schram.  "We want to ensure that they receive the recognition they deserve, and know that there are a variety of options available to them when it comes to assistance and relief."

About We Care

We Care Home Health Services, a leading national provider of in-home care and support services with over 50 locations across Canada, provides professional and compassionate care that allows seniors and others to live independently in the comfort of their own homes.  We Care employs over 3,000 homecare staff and provides care in over 800 communities across Canada, and has received accreditation through Accreditation Canada within all the regions in which it operates in.  For more information, visit www.wecare.ca.

SOURCE We Care Home Health Services

For further information:

Robyn Breslow
APEX Public Relations
(416) 924-4442 ext. 256
rbreslow@apexpr.com

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