LISTEN UP TV / MEDIA VOICE GENERATION ENTERS BOLD NEW ERA

BURLINGTON, ON, April 4 /CNW/ - Listen Up TV - a trusted voice for telling the Christian story through mainstream media in Canada - is about to embark on a bold new adventure. The production and administrative offices of Media Voice Generation (MVG), which produces Listen Up TV, are relocating to downtown Toronto, to CBC/Radio Canada's Broadcasting Center at 250 Front Street West. The move will take place in the summer of 2011. There will be no disruption to the regular production schedule.

Listen Up is the weekly, national, half-hour television program that explores current affairs from a Christian perspective. Show host and executive producer Lorna Dueck has been digging behind the headlines to investigate "news that takes you deeper," since Listen Up first aired in 1998.

The move to Toronto from Listen Up's current location at the Crossroads Centre in Burlington, Ont., will bring several strategic advantages to the non-profit media organization. Listen Up will increase its studio time, allowing for an expansion and improvement to overall production quality. Staff will move out of a primarily Christian environment to the core of Canada's largest city, offering writers and producers new perspectives for content creation. Listen Up will continue to hold editorial independence and will maintain its founding values following the move. The physical location in downtown Toronto will also permit greater access to newsmakers.

"At Listen Up, we believe that contributing a faith-perspective to public discourse provides great value to Canadians," says Dueck. "We see an opportunity to both strengthen the Christian voice and presence in the mainstream, and to increase the relevance, quality and quantity of content we produce."

Listen Up TV material and content - which is produced by a team of 11 dedicated individuals - is carried on eight broadcast outlets, through the Internet, via Facebook, Twitter and at www.listenuptv.com. In addition, Lorna Dueck is a regular faith commentary writer at The Globe and Mail, and  cbc.ca, and Listen Up staff writers contribute to the Holy Post / National Post. Media Voice Generation is a registered Canadian charity, funded entirely by contributions from individuals, foundations and corporations.

SOURCE Listen Up TV

For further information:

Jeff Groenewald, Director of Development and Strategy, Media Voice Generation
(Day)  905-336-9777 (X 23) / (Mobile)  519-546-7071
Email: jgroenewald@listenuptv.com
Web site: www.listenuptv.com
High resolution photos available  www.listenuptv.com/high-resolution-images

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