TORONTO FRANCHISES SOLD OUT
TSX Venture Exchange: LQD.V and LQD.WT
TORONTO, Sept. 13, 2011 /CNW/ - Liquid Nutrition Group Inc. ("Liquid
Nutrition" or "Company") (TSX: LQD.V and LQD.WT) announces its
expansion plans are underway, targeting the 35 planned markets across
North America. Today, the Company confirms the first set of franchise
locations available in Toronto, Canada have sold out. The opening of
the first location in downtown Toronto is slated for this fall, with a
roll out of nine other stores to follow in succession across
"We've started tapping into major markets in Canada, U.S. and around the
globe - a significant milestone for Liquid Nutrition," explains Glenn
Young, president, Liquid Nutrition Group Inc. "The Company's goal is
to be the leading functional beverage brand in the world and exporting
our concept into Toronto (Canada's biggest market) shows we are on the
right track. We expect franchises in other cities will follow shortly;
this solidifies our belief that consumers want convenient solutions for
making healthy lifestyle choices."
The Company brings functional beverages, food, vitamins and supplements
all under one roof to help fuel customers from all walks of life -- the
busy professional or student; the parent on-the-go; the focused
athlete; consumers with dietary restrictions or even the elderly who
have specific nutritional requirements -- there's a Liquid Nutrition
functional beverage to satisfy any need. Using only fresh, natural
ingredients, Liquid Nutrition has the ability to offer bespoke
solutions to meet customers' individual preferences, without the use of
any fillers, sugars or additives.
"Our Company's vision is for consumers to get the essential nutrients
they need in a quick and delicious way, and I'm proud to say Liquid
Nutrition is strategically positioned to be a leader in the functional
beverage category," said Greg Chamandy, co-founder and chairman of the
board, Liquid Nutrition Group Inc. "The Company's objective is to have
commitments for 100 stores by the end of 2013, and our management team
is ahead of our early projections. Additionally, the Company is
looking at other innovative programs to increase distribution of our
products that will allow it to be the go-to source for healthy living
across the globe. As well as being focused on the Company's marketing
and branding initiatives, the board and management team of Liquid
Nutrition are committed to building a valuable global brand and
maximizing shareholder returns."
By targeting the planned 35 markets in Canada and the U.S. with Liquid
Nutrition stores, the company is positioned to build meaningful
lifestyle relationships with its new business partners and customers.
Concurrently, the company is also committed to developing its own
Liquid Nutrition brand of product, with the goal of complementing the
in-store experience with specialty/mass retail.
A mere ninety days after being listed on TSX-Venture Exchange, Liquid
Nutrition confirms its strategic growth plans are on track.
Liquid Nutrition: The first 90 days
In response to consumer and market demands, Liquid Nutrition has added
several new locations to its North American expansion: Ottawa (ON),
Oakville (ON), Atlantic Canada, Greater Montreal (PQ) and Las Vegas
(NV). Plans for additional Liquid Nutrition locations also include: Los
Angeles, Vancouver, Calgary, New York, Miami, Phoenix and Atlanta.
Globally, the company has attracted the attention of international
markets: India, Colombia, Cayman Islands, the Middle East and Northern
Africa (MENA). International interest in Liquid Nutrition is
encouraging, as healthy alternatives to quick-serve dining is becoming
more and more prevalent in emerging markets abroad.
Team Liquid Solidifies:
Comprised of pro-athletes and experts in the world of fitness and
nutrition, the following members of Team Liquid were selected based on
their personal and professional beliefs in healthy, active living:
Two-time NBA MVP Steve Nash, MLB All-Star Russell Martin, NFL
Quarterback Matt Ryan, LPGA Champion (#2 ranked female golfer in the
world) Suzann Pettersen, Olympic Gold Medalist & World Snowboarding
Champion Torah Bright, training and conditioning coach Chris Carmichael
and certified sports nutritionist Elaine Hastings. Each member of Team
Liquid is an equity partner in the Company and is committed to the
organization's success. Additional members to Team Liquid will be
announced in the coming weeks.
Earlier this year, the Company initiated the first phase of its
strategic growth plan with the opening of an international sales office
located in Oakville, ON. As part of its staffing needs and to support
a leadership position in the functional beverage category, the company
expanded its in-house management team with the addition of a
Merchandise & Product Development Manager and a Business Development
Chris Tester, Merchandise & Product Development Manager, is responsible
for the development of Liquid Nutrition branded product for in-store
and specialty/grocery distribution. New Business Development Manager,
Nicola Fisher, is responsible for the management of franchise
development across the globe.
As well, Liquid Nutrition will create multiple job opportunities within
each market development project; interested candidates can inquire for
more information via the website (liquidnutrition.ca).
Nutrition & Innovations:
New product development is a particular area of focus for Liquid
Nutrition; the Company is investing significant resources to include
innovative and nutritious products as part of its growth plan. Liquid
Nutrition advisor Elaine Hastings has been working with the product
development team to ensure proper nutritional value for each
This month, the company launched its new line of Liquid Nutrition
specialty waters: Hydrate and Hydrate Plus (a choice of spring and electrolyte-infused waters). Hydrate Plus helps replenish and maintain electrolytes, without any added sugars,
sweeteners or colouring.
Coming soon is a new multi-vitamin. Vitalize contains an antioxidant blend and a combination of vitamins from 17
foods to improve daily nutrient intake. Also a new whey protein
powder, Force, will be available soon in chocolate and vanilla flavours.
Marketing the Brand
A sophisticated franchise marketing and advertising plan will soon
launch across Canada and the United States. Market-specific ads,
franchise memberships, grass-roots activities, public relations
efforts, celebrity appearances and investor road shows are also planned
to increase awareness of the Liquid Nutrition brand and investment
Two-time NBA MVP Steve Nash is kicking off the awareness campaign at
Toronto Stock Exchange on September 13, 2011, in celebration of the
Company listing on TSX-Venture Exchange (LQD.V). Nash comments, "To be
a leader in this industry you need to listen to your customer and
develop products to meet their needs -- this is why I joined Team
Liquid. We believe in healthy, active living and helping others. We
listened to the marketplace and to our partners, and together we are
committed to delivering on our promise to help communities live a
"The interest has been extremely positive to date. People believe in
our vision and our products and simply put, they want to get involved," adds Young.
"We have received franchise requests from interested parties in Canada,
the U.S. and as far away as the Middle East and Asia, as the demand for
functional beverages increases. We've seen many other companies'
interest in the functional beverage category rise over the past few
months, but we've been perfecting our offerings since 2005, so we
believe we are ahead of the game."
Liquid Nutrition offers 25 different functional beverages daily that can
be prepared fresh in front of the customer within two to three
minutes. From protein drinks to meal replacements, there's a Liquid
Nutrition for everyone. There are beverages to meet the needs of the
athlete who is focused on muscle recovery or even simple rehydration.
There is the 'Early Bird', which is a meal replacement
(breakfast-in-a-cup) consisting of fruits, vitamin supplements and
oatmeal, that allows the consumer to maintain a high-level of
performance throughout the day. Additionally, Liquid Nutrition
considers the needs of consumers with dietary restrictions by offering
functional beverages for those who are diabetic, require dairy-free,
those on a weight-loss program or anyone with specific nutritional
About Liquid Nutrition Group Inc.
Liquid Nutrition Group Inc. ("LNGI") (TSX: LQD.V and LQD.WT) is a
functional beverage, food, vitamin and supplement store franchisor,
headquartered in Montreal, Québec. LNGI is committed to bringing
healthy and delicious eating to communities around the world. Through
its wholly-owned subsidiary, Liquid Nutrition Franchising Corporation,
LNGI is currently the franchisor of stores located in Montreal, with
franchise expansion opportunities throughout Canada and the United
States, as well as license opportunities internationally.
For store locations, business opportunities or more information visit www.liquidnutrition.ca.
About Team Liquid
Comprised of pro-athletes and experts in the world of sports, fitness
and nutrition, members of Team Liquid were selected based on their
personal and professional beliefs in healthy, active living. To learn
more about Team Liquid and view the full roster, visit www.liquidnutrition.ca/en/team_lq.php.
Neither TSX Venture Exchange nor its Regulation Services Provider (as
that term is defined in policies of TSX Venture Exchange) accepts
responsibility for the adequacy or accuracy of this release.
Forward-Looking Statements and Disclaimer
This press release may contain forward-looking information within the
meaning of applicable securities laws. All information and statements
other than statements of historical facts contained in this press
release are forward-looking information. Such statements and
information may be identified by words such as "about",
"approximately", "may", "believes", "expects", "will", "intends",
"should", "plans", "predicts", "potential", "projects", "anticipates",
"estimates", "continues" "targets"or similar words or the negative
thereof or other comparable terminology. Forward-looking statements
are based on the best estimates available to Liquid Nutrition at this
time and involve known and unknown risks, uncertainties and other
factors that may cause Liquid Nutrition's actual results, performance
or achievements to be materially different from any future results,
performance or achievements expressed or implied by such
forward-looking statements. A description of the risks affecting
Liquid Nutrition's business and activities appears under the heading
"Risk Factors concerning Lime Hill, Liquid Nutrition and Amalco" in the
Information Circular dated April 15, 2011 of Lime Hill Capital
Corporation (now Liquid Nutrition Group Inc.), which is available on
SEDAR at www.sedar.com. No assurance can be given that any events anticipated by the
forward-looking information in this press release will transpire or
occur, or if any of them do so, what benefits that Liquid Nutrition
will derive therefrom. In particular, no assurance can be given as to
the future financial performance of Liquid Nutrition or its capacity to
open additional stores in new markets. The forward-looking information
contained in this press release is made as of the date hereof and
Liquid Nutrition undertakes no obligation to publicly update such
forward-looking information to reflect new information, subsequent or
otherwise, unless required by applicable securities laws. The reader
is warned against placing undue reliance on these forward-looking
This release does not constitute an offer for sale of securities in the
SOURCE Liquid Nutrition Inc.
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