Liquid Nutrition Is Proving Living Healthy Is Delicious…

TORONTO FRANCHISES SOLD OUT

TSX Venture Exchange: LQD.V and LQD.WT

TORONTO, Sept. 13, 2011 /CNW/ - Liquid Nutrition Group Inc. ("Liquid Nutrition" or "Company") (TSX: LQD.V and LQD.WT) announces its expansion plans are underway, targeting the 35 planned markets across North America.  Today, the Company confirms the first set of franchise locations available in Toronto, Canada have sold out. The opening of the first location in downtown Toronto is slated for this fall, with a roll out of nine other stores to follow in succession across Metropolitan Toronto.

"We've started tapping into major markets in Canada, U.S. and around the globe - a significant milestone for Liquid Nutrition," explains Glenn Young, president, Liquid Nutrition Group Inc.   "The Company's goal is to be the leading functional beverage brand in the world and exporting our concept into Toronto (Canada's biggest market) shows we are on the right track.  We expect franchises in other cities will follow shortly; this solidifies our belief that consumers want convenient solutions for making healthy lifestyle choices."

The Company brings functional beverages, food, vitamins and supplements all under one roof to help fuel customers from all walks of life -- the busy professional or student; the parent on-the-go; the focused athlete; consumers with dietary restrictions or even the elderly who have specific nutritional requirements -- there's a Liquid Nutrition functional beverage to satisfy any need.  Using only fresh, natural ingredients, Liquid Nutrition has the ability to offer bespoke solutions to meet customers' individual preferences, without the use of any fillers, sugars or additives.

"Our Company's vision is for consumers to get the essential nutrients they need in a quick and delicious way, and I'm proud to say Liquid Nutrition is strategically positioned to be a leader in the functional beverage category," said Greg Chamandy, co-founder and chairman of the board, Liquid Nutrition Group Inc.  "The Company's objective is to have commitments for 100 stores by the end of 2013, and our management team is ahead of our early projections.  Additionally, the Company is looking at other innovative programs to increase distribution of our products that will allow it to be the go-to source for healthy living across the globe. As well as being focused on the Company's marketing and branding initiatives, the board and management team of Liquid Nutrition are committed to building a valuable global brand and maximizing shareholder returns."

By targeting the planned 35 markets in Canada and the U.S. with Liquid Nutrition stores, the company is positioned to build meaningful lifestyle relationships with its new business partners and customers.  Concurrently, the company is also committed to developing its own Liquid Nutrition brand of product, with the goal of complementing the in-store experience with specialty/mass retail.

A mere ninety days after being listed on TSX-Venture Exchange, Liquid Nutrition confirms its strategic growth plans are on track.

Liquid Nutrition: The first 90 days

Market Development:

In response to consumer and market demands, Liquid Nutrition has added several new locations to its North American expansion: Ottawa (ON), Oakville (ON), Atlantic Canada, Greater Montreal (PQ) and Las Vegas (NV). Plans for additional Liquid Nutrition locations also include: Los Angeles, Vancouver, Calgary, New York, Miami, Phoenix and Atlanta.

Globally, the company has attracted the attention of international markets: India, Colombia, Cayman Islands, the Middle East and Northern Africa (MENA). International interest in Liquid Nutrition is encouraging, as healthy alternatives to quick-serve dining is becoming more and more prevalent in emerging markets abroad.

Team Liquid Solidifies:

Comprised of pro-athletes and experts in the world of fitness and nutrition, the following members of Team Liquid were selected based on their personal and professional beliefs in healthy, active living: Two-time NBA MVP Steve Nash, MLB All-Star Russell Martin, NFL Quarterback Matt Ryan, LPGA Champion (#2 ranked female golfer in the world) Suzann Pettersen, Olympic Gold Medalist & World Snowboarding Champion Torah Bright, training and conditioning coach Chris Carmichael and certified sports nutritionist Elaine Hastings.  Each member of Team Liquid is an equity partner in the Company and is committed to the organization's success.  Additional members to Team Liquid will be announced in the coming weeks.

Earlier this year, the Company initiated the first phase of its strategic growth plan with the opening of an international sales office located in Oakville, ON.  As part of its staffing needs and to support a leadership position in the functional beverage category, the company expanded its in-house management team with the addition of a Merchandise & Product Development Manager and a Business Development Manager.

Chris Tester, Merchandise & Product Development Manager, is responsible for the development of Liquid Nutrition branded product for in-store and specialty/grocery distribution.  New Business Development Manager, Nicola Fisher, is responsible for the management of franchise development across the globe. 

As well, Liquid Nutrition will create multiple job opportunities within each market development project; interested candidates can inquire for more information via the website (liquidnutrition.ca).

Nutrition & Innovations:

New product development is a particular area of focus for Liquid Nutrition; the Company is investing significant resources to include innovative and nutritious products as part of its growth plan.  Liquid Nutrition advisor Elaine Hastings has been working with the product development team to ensure proper nutritional value for each innovation.

This month, the company launched its new line of Liquid Nutrition specialty waters:  Hydrate and Hydrate Plus (a choice of spring and electrolyte-infused waters).  Hydrate Plus helps replenish and maintain electrolytes, without any added sugars, sweeteners or colouring.

Coming soon is a new multi-vitamin.  Vitalize contains an antioxidant blend and a combination of vitamins from 17 foods to improve daily nutrient intake.  Also a new whey protein powder, Force, will be available soon in chocolate and vanilla flavours.

Marketing the Brand

A sophisticated franchise marketing and advertising plan will soon launch across Canada and the United States.  Market-specific ads, franchise memberships, grass-roots activities, public relations efforts, celebrity appearances and investor road shows are also planned to increase awareness of the Liquid Nutrition brand and investment opportunities.

Two-time NBA MVP Steve Nash is kicking off the awareness campaign at Toronto Stock Exchange on September 13, 2011, in celebration of the Company listing on TSX-Venture Exchange (LQD.V).  Nash comments, "To be a leader in this industry you need to listen to your customer and develop products to meet their needs -- this is why I joined Team Liquid. We believe in healthy, active living and helping others. We listened to the marketplace and to our partners, and together we are committed to delivering on our promise to help communities live a healthier lifestyle."

"The interest has been extremely positive to date.  People believe in our vision and our products and simply put, they want to get involved," adds Young.  "We have received franchise requests from interested parties in Canada, the U.S. and as far away as the Middle East and Asia, as the demand for functional beverages increases. We've seen many other companies' interest in the functional beverage category rise over the past few months, but we've been perfecting our offerings since 2005, so we believe we are ahead of the game."

Liquid Nutrition offers 25 different functional beverages daily that can be prepared fresh in front of the customer within two to three minutes.  From protein drinks to meal replacements, there's a Liquid Nutrition for everyone.  There are beverages to meet the needs of the athlete who is focused on muscle recovery or even simple rehydration.  There is the 'Early Bird', which is a meal replacement (breakfast-in-a-cup) consisting of fruits, vitamin supplements and oatmeal, that allows the consumer to maintain a high-level of performance throughout the day. Additionally, Liquid Nutrition considers the needs of consumers with dietary restrictions by offering functional beverages for those who are diabetic, require dairy-free, those on a weight-loss program or anyone with specific nutritional needs.

About Liquid Nutrition Group Inc.
Liquid Nutrition Group Inc. ("LNGI") (TSX: LQD.V and LQD.WT) is a functional beverage, food, vitamin and supplement store franchisor, headquartered in Montreal, Québec. LNGI is committed to bringing healthy and delicious eating to communities around the world. Through its wholly-owned subsidiary, Liquid Nutrition Franchising Corporation, LNGI is currently the franchisor of stores located in Montreal, with franchise expansion opportunities throughout Canada and the United States, as well as license opportunities internationally.

For store locations, business opportunities or more information visit www.liquidnutrition.ca.

About Team Liquid
Comprised of pro-athletes and experts in the world of sports, fitness and nutrition, members of Team Liquid were selected based on their personal and professional beliefs in healthy, active living. To learn more about Team Liquid and view the full roster, visit www.liquidnutrition.ca/en/team_lq.php.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward-Looking Statements and Disclaimer
This press release may contain forward-looking information within the meaning of applicable securities laws.  All information and statements other than statements of historical facts contained in this press release are forward-looking information.  Such statements and information may be identified by words such as "about", "approximately", "may", "believes", "expects", "will", "intends", "should", "plans", "predicts", "potential", "projects", "anticipates", "estimates", "continues" "targets"or similar words or the negative thereof or other comparable terminology.  Forward-looking statements are based on the best estimates available to Liquid Nutrition at this time and involve known and unknown risks, uncertainties and other factors that may cause Liquid Nutrition's actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.  A description of the risks affecting Liquid Nutrition's business and activities appears under the heading "Risk Factors concerning Lime Hill, Liquid Nutrition and Amalco" in the Information Circular dated April 15, 2011 of Lime Hill Capital Corporation (now Liquid Nutrition Group Inc.), which is available on SEDAR at www.sedar.com.  No assurance can be given that any events anticipated by the forward-looking information in this press release will transpire or occur, or if any of them do so, what benefits that Liquid Nutrition will derive therefrom.  In particular, no assurance can be given as to the future financial performance of Liquid Nutrition or its capacity to open additional stores in new markets.  The forward-looking information contained in this press release is made as of the date hereof and Liquid Nutrition undertakes no obligation to publicly update such forward-looking information to reflect new information, subsequent or otherwise, unless required by applicable securities laws.  The reader is warned against placing undue reliance on these forward-looking statements.

This release does not constitute an offer for sale of securities in the United States.

SOURCE Liquid Nutrition Inc.

For further information:

For more information or to request an interview, please contact:

Pamela Singh
Korrelation Communications
(647) 393-7267
pamela.singh@korrelation.ca   



























Glenn Young
Liquid Nutrition Group Inc.
(416) 436-0884
glennyoung@liquidnutrition.ca


 

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Liquid Nutrition Inc.

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