LifestageCare and Sun Life Launch Unique Program for Long Term Care Insurance Policyholders

Comprehensive Telephone Support and Website Provide a Continuing Benefit to these Policyholders - throughout the life of their policy.

RICHMOND HILL, ON, Jan. 25, 2012 /CNW/ - Thanks to a pioneering program, all Sun Life Long Term Care Insurance policyholders can now quickly get customized assistance finding qualified health care and personal care professionals and facilities nationwide - 24/7.  This service can be used not only for the policyholders themselves but also to help their immediate family members - including aging parents or other close relatives who need care.  Access is available via toll free telephone consultation or a policyholders-only website www.sunlife.mylifestagecare.ca.

Sun Life's LifestageCare program is the first of its kind in Canada - as a Long Term Care policy benefit allowing policyholders confidential and unlimited access to the service at any time in the life of the policy - without having to file or trigger a claim.

LifestageCare is a national, bilingual service developed by TakingCare Inc., an independent Canadian company specializing in factual health care information and navigation services. The service allows quick access to customized searches for a wide range of elder care and other lifestage services - from professional health care and personal care, in-home services, long term residential care and treatment facilities to other paediatric and geriatric services anywhere in Canada.   Beyond this, LifestageCare has extensive information for consumers on the costs of care, government financial assistance and a full range of tools for family caregivers.

"As the population ages and more and more baby boomers find themselves caught in a "sandwich generation" having to assist their parents as well as their children, the need for an unbiased service of this sort became obvious," says Dr. Frankel, CEO of TakingCare Inc. "This stage of life often requires both seniors themselves and their family caregivers to make crucial decisions quickly and intelligently. Navigating the elder care maze without assistance can be challenging at the very least."

SOURCE TakingCare Inc.

For further information:

Dr. Mark Frankel, TakingCare Inc. at 1-800-905-3333 or visit www.LifestageCare.ca.

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TakingCare Inc.

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