VANCOUVER, Dec. 2, 2013 /CNW/ - LGM Financial Services Inc., the leading
supplier of OEM warranty and insurance products, announced a
partnership with Mitsubishi Motor Sales of Canada to be the exclusive
provider of their Diamond Care protection products.
The Diamond Care suite is enhanced with the launch of four new products
to complement the existing Mitsubishi Diamond Care extended warranty
coverage. The newly introduced products are Wear Protection, Loan
Protection, Mechanical Breakdown Protection for Other Makes and Models,
and Vehicle Loss Privilege Program.
"This new partnership provides an amazing opportunity to build on the
existing Diamond Care brand", says Diana Ricketts, LGM's VP, Strategic
Partnerships. "Mitsubishi dealers already understand the power of
selling manufacturer branded products, and now they will have more
options to offer to a wider range of customers."
The expansion of Diamond Care products coincides with Mitsubishi
Canada's growth plan, as announced earlier this year. The manufacturer
looks to add up to 12 new dealerships over the next five years.
"Increasing Diamond Care's offering helps to ensure that our current
customers have the best possible Mitsubishi driving experience," says
Paul Simmonds, Mitsubishi's Director, After Sales. "Manufacturer backed
products help to promote the automotive brand by improving customer
satisfaction and increasing customer retention; both of which are key
components to our expansion strategy."
Diamond Care products are available to consumers exclusively from
authorized Mitsubishi dealers across Canada.
About Mitsubishi Motor Sales of Canada
Mitsubishi Motor Sales (MMSCAN) is Canada's youngest mainstream auto
company. Now in its eleventh year, MMSCAN markets five product
families including Lancer, RVR, Outlander, i-MiEV and all-new Mirage.
MMSCAN has 88 dealerships across Canada, over 80 employees and, in
Ontario, a parts warehouse and national headquarters.
LGM Financial Services Inc. is a dealer development company and a
leading supplier of automotive warranty, insurance and finance
products. With success built upon innovation, creativity and strong
partnerships with distinguished automotive manufacturers, LGM maximizes
dealer performance by delivering quality products backed with
comprehensive training and support. LGM is certified under the
prestigious Service Capability and Performance Standards, has been
ranked among Canada's Best Workplaces by the Great Place to Work®
Institute for six consecutive years, and has been repeatedly honoured
by PROFIT 500 as one of Canada's fastest growing companies.
SOURCE: LGM Financial Services Inc.
For further information:
Manager, Corporate Communications