'Let's Talk' survey to address life and death issues in the MSM community

Male Call Canada wants to hear from men who have sex with men.

TORONTO, Nov. 8, 2011 /CNW/ - Researchers from several universities across the country, community partners and a national advisory group are set to launch the Male Call Canada study, an initiative that they hope will help build a healthier community.

Male Call Canada is a bilingual toll-free telephone survey of the attitudes, knowledge and sexual behaviours of men who have, or have had, sex with men. The toll-free phone methodology was successfully deployed in an Ontario-wide survey of bisexual men (The Bisex Survey) conducted by the University of Toronto in 1996. The Male Call survey will be a four-month study that will seek a sample of 6,000 respondents or more from across Canada.

Participation in the survey will lead to valuable research data that can be used to help understand health and current issues in the community. "A Canada-wide study focusing on opinions and attitudes is long overdue", says Professor Ted Myers, the study's Principal Investigator and Professor at the Dalla Lana School of Public Health. "We assume that, over the last decade, much has changed in the lives of men who have sex with men and more information is needed on their attitudes on a national scale. This survey provides an opportunity for MSM to voice their opinions on current issues. It is hoped that the information gathered will be useful for a variety of individuals and organizations to educate, promote and develop effective programming for the challenges facing MSM, and the fight against HIV and other issues."

The Male Call Canada survey will be supported by a national advertising campaign themed 'Let's Talk'. The intent of this invitation is to engage the target audience and compel them to call 1-855-846-MALE to participate in the study. The promotional campaign will appeal to the individual's wish to be heard and make a difference in his community. A variety of messages will be employed depending on the audience (urban, rural, ethno-cultural groups) and the specific media employed (gay or mainstream press).

The campaign will live where the target audience lives: bars, bathhouses, community centres and online. The advertising messages will be delivered through a mix of traditional media (newspaper, magazine, indoor/outdoor) and digital media (Twitter, Facebook, banner ads and website: malecall.ca).

Once the data from the Male Call Canada study are collected and analyzed, a report of the national findings will be prepared, which will be made available at www.malecall.ca

PDF with caption: "MaleCallCreative4x6Postcard14Front.pdf". PDF available at: http://stream1.newswire.ca/media/2011/11/08/20111108_C3939_DOC_EN_6321.pdf

SOURCE Male Call Canada

For further information:

CONTACT:

Dr. Ted Myers
Principal Investigator
416-978-8979
ted.myers@utoronto.ca

Personne-ressource pour les médias francophones :
Stephen Alexander
Chercheur
1-800-499-1986 Ext. 119
stephena@cdnaids.ca

Profil de l'entreprise

Male Call Canada

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