LCBO promotion simplifies holiday shopping and entertaining

TORONTO, Nov. 30, 2011 /CNW/ - LCBO's "Holiday Wrapped Up" promotion offers a wide range of gift packs and entertaining ideas to make holiday shopping easier. This seasonal promotion runs until December 31 in all 620 LCBO stores across Ontario.

"Our customers want help deciding what to buy and their holiday shopping made as simple as possible," says Bob Downey, LCBO Senior Vice President of Sales & Marketing. "This promotion does that by providing a range of gift packs at different prices, highlighting top seasonal product picks and a free holiday brochure with tips on how to entertain responsibly and with ease."

LCBO is offering more than 190 gift packs, including larger-size and limited edition bottles, and multi-bottle packs that are ready-made for entertaining and gift giving. The full selection can be found at www.lcboholiday.com/gift_guide and at www.vintages.com/giftrapt. New gift packs this year include:

Wine

  • Go Local Holiday Discovery Multi-Pack (four 750 mL VQA wines from four Ontario producers) $49.95
  • Woodbridge Entertaining Pack (four 750 mL bottles of Pinot Grigio, Sauvignon Blanc, Cabernet and Shiraz from the popular California winery) $48.95
  • Veuve Clicquot Brut Shopping Bag (a 750 mL bottle with a gift bag) $65.15

Spirits

  • Smirnoff Vodka Sonic Gift Pack (limited edition 750 bottle in MP3 speaker bag) $29.95
  • Skate Canadian Whisky (in an ice-skate-shaped 750 mL bottle) $49.95
  • Glenmorangie Discovery Gift Set (750 ml bottle and three 50 mL sampler bottles of aged single malts from the renowned Scottish distillery) $71.95

Beer

  • Holiday Ontario Craft Brewers (OCB) Discovery Pack (six beers from different brewers) $11.95
  • Belgian Exclusive Ales Six-Pack Sampler $18.95
  • Unibroue17 Grand Reserve (750 mL bottle of acclaimed Quebec craft beer which is only available at LCBO this holiday season) $9.95

Vintages

  • Stratus Winery Red and White VQA Icewine Gift Pack (two 200 mL bottles) $79.95
  • Mike Weir 2009 Gift Pack (750 mL bottles of Pinot Noir and Sauvignon Blanc with Golfer's Shoe Bag) $39.95
  • Zuccardi Series A Gift Pack (Two 750 mL bottles of Malbec and Syrah with olive oil) $39.95

"One way to make holiday shopping and entertaining simple and support our domestic producers is to go local," notes Downey. "Our large range of Ontario VQA wines, local craft beers and Canadian whiskies and spirits makes it easy to celebrate the season with a national flavor."

Customers can also find a range of products recommended for holiday entertaining by LCBO's experts at www.lcboholiday.com/expert_picks and a free holiday brochure called "12 ways to an easy holiday" is available in larger LCBO stores. Visit www.lcboholiday.com/drinks for festive drinks and  holiday entertaining ideas. The Vintages Gift Finder at www.vintages.com/gifts is a mobile-friendly site that also provides gifting solutions for hard to buy for people.

LCBO also offers gift cards at its stores and at all Shoppers Drug Mart and select Longos locations.  In December 2010, LCBO gift card sales rose more than 25 per cent to $19.8 million, up from $15.8 million in December 2009.

Last December, LCBO sales topped $600 million or almost 15 per cent of the year's business.  The average per person transaction in December 2010 was $48 versus $36 the rest of the year.  Last year, December 23 was the biggest selling day ($48 million) and December 24 was next ($42 million).

In 2010, sales of Champagnes and sparkling wines increased to $22.5 million in December from $4.6 million in October. The holiday period accounts for 30 to 35 per cent of annual LCBO Champagne and sparkling wine sales. Last year, liqueurs rose to $41 million in December from $15 million in October. December accounts for 28 per cent of annual sales of classic liqueurs (e.g. Baileys, Grand Marnier).

Twenty-five per cent of LCBO Cognac sales and more than 15 per cent of whisky sales occur in December. Spiced rum is also expected to be a holiday favourite with sales growth up 30 per cent leading into December. Sales of fine wines and premium spirits in LCBO Vintages' sections also typically see double-digit growth in December.

"Deflate the Elephant", LCBO's social responsibility public information campaign, will again hit the web, airwaves, street and LCBO stores to promote safe and enjoyable celebrations this holiday season. Consumers can visit www.deflatetheelephant.com for a one-stop source for responsible hosting solutions and more than 50 non-alcoholic mocktail recipes.

For more information on the "Holiday Wrapped Up" promotion, entertaining ideas and responsible hosting tips, customers can call helloLCBO (formerly LCBO Contact Centre) at 1-800-ONT-LCBO (668-5226). In Toronto, call 416 365-5900, visit your nearest LCBO store or go online to hellolcbo.com. The TTY number for people who are deaf or hard of hearing is 416 864-6898 or 1-800-361-3291. Customers can also access the LCBO website at www.lcbo.com and Vintages information at www.vintages.com.

Consumers are reminded to bring a reusable bag when shopping at the LCBO and to return empty beverage alcohol containers (large and small glass bottles, PET plastic, Tetra Pak cartons, bag-in-box and cans) to The Beer Store for a full deposit refund.

SOURCE LCBO

For further information:

MEDIA CONTACTS:
Lauren Wolff, President, Wolff Public Relations
Tel. 416 901-0393; E-mail: lauren@wolffpublicrelations.com

Chris Layton, LCBO Media Relations Co-ordinator
Tel. 416 864-6772; Cell: 416 587-3729; E-mail: chris.layton@lcbo.com


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