TORONTO, Nov. 30, 2011 /CNW/ - LCBO On The Go, a free LCBO application for the iPhone, iPad, iPod
Touch and BlackBerry that allows customers to access information about
LCBO stores and products, has been released just in time for the
holiday shopping period. Toronto-based Broadplay Inc. was chosen
following a competitive bidding process to develop the application in
response to consumer demand for more mobile information.
"This new app enables our customers to quickly and conveniently search
out products they are seeking and find the stores that offer them,"
said Ewan McNeill, Director, Interactive Customer Experience, LCBO.
"This app will be especially appealing as we enter the busy holiday
season where we predict customers will more frequently be turning to
mobile devices for assistance in selecting and locating gifts with
"The LCBO is committed to looking at all options that will enhance
service for its customers," said Marcus Anderson, President, Broadplay
Inc., the developers of the new app. "We are proud of the final product
and are certain the app will be a favorite for LCBO customers."
Going beyond the standard features of a retail application, LCBO On The
Go is a free app that not only allows users to browse or search through
LCBO's extensive product portfolio but also provides information on
product availability at stores, serving suggestions and tasting notes.
The store locator feature helps users to find the closest location by
GPS or postal code and save favorite stores for quick access.
LCBO On The Go can be downloaded for free from the Apple App Store and through the BlackBerry App World.
The LCBO is one of the world's largest buyers and retailers of beverage
alcohol offering more than 20,000 products annually through 620 stores
and a variety of catalogues and special order services. It also
promotes social responsibility and the enjoyment of its products in
About Broadplay Inc.
Broadplay Inc. is a leading mobile marketing agency and mobile
application development company with its head office in Toronto,
Canada. The core focus of Broadplay is the delivery of comprehensive
cost-effective mobile marketing programs that deliver measurable
results and a positive return on investment leveraging its proprietary
Mobile Marketing Intelligence™ platform. Broadplay serves a number of
well recognized organizations including HTC, The Globe & Mail,
Centennial College, Carlson Marketing, Metroland Media Group, and Redtag.ca.
SOURCE Broadplay Inc.
For further information:
For additional information about the LCBO On The Go application or Broadplay Inc. please contact:
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