Canadians are invited to try all four flavours and vote for the yummiest
from August 12 to October 15
MISSISSAUGA, ON, Aug. 7, 2014 /CNW/ - After receiving more than one
million flavour submissions from fans coast to coast, Lay's Canada today revealed the four finalist flavours of its 2014 Lay's Do Us a Flavour contest:
Bacon Poutine on Lay's Original by Guillaume Lorrain from Trois-Rivières, Quebec
Cinnamon Bun on Lay's Original by Gloria Melanson from London, Ontario
Jalapeño Mac N' Cheese on Lay's Wavy by Randall Litman from Calgary, Alberta
Tzatziki on Lay's Kettle Cooked by Denise Vella from Cambridge, Ontario
It's now up to Canada to decide the winning flavour by trying all four
and voting for the yummiest from August 12 until October 15. Canadians
can vote once per day on each of the following platforms:
Tweet using vote and one of the flavour finalist hashtags (i.e.
Instagram using vote and one of the flavour finalist hashtags (i.e.
Text VOTE to 101010
Voting hashtags are: #VoteBaconPoutine, #VoteCinnamonBun,
#VoteJalapenoMacNCheese and #VoteTzatziki.
In February, the Lay's Do Us a Flavour contest challenged Canadians to submit their ideas for the next great
potato chip flavour for a chance to win $50,000 plus one per cent of
their flavour's future sales once the voting period ends. In less than
two months, the contest received an overwhelming response almost
doubling the number of submissions received in 2013, its inaugural
year. The volume of Do Us a Flavour ideas reflects Canadians' passion for Lay's, the country's favourite potato chip brand.
"We were blown away by the tremendous creativity and passion that
Canadians brought to this year's contest. There were over a million
amazing ideas submitted, so selecting our four Do Us a Flavour finalists was not an easy task!" says Susan Irving, Director of
Marketing, PepsiCo Food Canada. "The challenge ahead for these flavours
is to win the votes of chip aficionados across the country and become
the next addition to our flavour lineup. We can't wait to see what Canadians decide."
All four finalist flavours will be available in stores across the
country at the beginning of August for a limited time. After October
15, votes will be tallied and the next great Lay's potato chip flavour will be announced and launched into market in late
As part of this year's contest, television personality James Cunningham
teams up with the Lay's Do Us a Flavour contest to inspire Canadians to vote for the yummiest flavour. A food
explorer, James is passionate about discovering great flavours through
his intrepid culinary adventures and food truck finds.
"The creative mix of finalist flavours is a great reflection of this
country's passion for culinary creativity," says James Cunningham, host
of Eat St. "As the voting period kicks off, I encourage all Canadians to celebrate
this creativity by trying all four and voting for the yummiest
The inspiration behind the four flavours:
Bacon Poutine on Lay's Original: Guillaume Lorrain from Trois-Rivières, Quebec created this Lay's flavour as an ode to his youth. When he was young, every once in awhile
when his mom wasn't home to cook dinner, as a treat, his dad would take
him out for a Bacon Poutine dinner.
Cinnamon Bun on Lay's Original: Remember when you went to Grandma's house and it smelled so good?
Straight from Grammas' kitchen, London, Ontario's Gloria Melanson's
flavour inspiration is the waft of warm gooey cinnamon buns made with
cinnamon and brown sugar baking away in the oven.
Jalapeño Mac N' Cheese on Lay's Wavy: At summer barbeques, everything ends up on one plate and this is what
inspired Calgary, Alberta's Randall Litman to create Jalapeño Mac N'
Cheese. His favourite combination is when Lay's Potato Chips end up
next to macaroni salad - adding some jalapeño gives it a nice kick!
Tzatziki on Lay's Kettle Cooked: Denise Vella from Cambridge, Ontario fell in love with Greek food twice,
which inspired her Tzatziki flavour. The first time was while
backpacking through Europe after University and she fell for Greek food
again when she lived on the Danforth in Toronto. The flavours in
Tzatziki take her back 20 years... Yummy!
The Lay's Do Us a Flavour contest has been held in numerous countries around the world and has
generated an incredible response with millions of flavour submissions.
Last year, the Canadian contest received more than 600,000 flavour
ideas from fans across the country. From the UK to India, Australia to
South Africa and most recently the US, the Do Us a Flavour campaign has resulted in a wide spectrum of chip flavour ideas created
by consumers including Caesar Salad (Australia), Chili & Chocolate
(UK), Mastana Mango (India), Walkie Talkie Chicken (South Africa) and
Cheesy Garlic Bread (US).
More details and official contest rules are available at Lays.ca/Flavour.
Lay's potato chips are Canada's favourite potato chip brand, leading the
market share in all Canadian regions. Lay's is one of PepsiCo Canada's flagship brands. For more information,
please visit Lays.ca.
About PepsiCo Canada
PepsiCo's businesses in Canada are organized into two business
units. PepsiCo Foods Canada includes Frito Lay Canada and the Quaker
Foods and Snacks business. PepsiCo Beverages Canada includes Pepsi-Cola
Canada, Gatorade and Tropicana. For more information, please visit Pepsico.ca.
PepsiCo products are enjoyed by consumers one billion times a day in
more than 200 countries and territories around the world. PepsiCo
generated more than $66 billion in net revenue in 2013, driven by a
complementary food and beverage portfolio that includes Frito-Lay,
Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio
includes a wide range of enjoyable foods and beverages, including 22
brands that generate more than $1 billion each in estimated annual
At the heart of PepsiCo is Performance with Purpose - our goal to
deliver top-tier financial performance while creating sustainable
growth in shareholder value. In practice, Performance with Purpose
means providing a wide range of foods and beverages from treats to
healthy eats; finding innovative ways to minimize our impact on the
environment and reduce our operating costs; providing a safe and
inclusive workplace for our employees globally; and respecting,
supporting and investing in the local communities where we operate. For
more information, visit Pepsico.com.
Image with caption: "2014 Lay's Do Us a Flavour finalist flavours. Canada decides the winning flavour, vote at www.Lays.ca/Flavour until Oct. 15. (CNW Group/PepsiCo Canada)". Image available at: http://photos.newswire.ca/images/download/20140807_C9613_PHOTO_EN_42342.jpg
Image with caption: "Guillaume Lorrain from Trois-Rivières, Quebec created Bacon Poutine on Lay's Original (CNW Group/PepsiCo Canada)". Image available at: http://photos.newswire.ca/images/download/20140807_C9613_PHOTO_EN_42340.jpg
Image with caption: "Gloria Melanson from London, Ontario created Cinnamon Bun on Lay's Original (CNW Group/PepsiCo Canada)". Image available at: http://photos.newswire.ca/images/download/20140807_C9613_PHOTO_EN_42338.jpg
Image with caption: "Randall Litman from Calgary, Alberta created Jalapeño Mac N' Cheese on Lay's Wavy (CNW Group/PepsiCo Canada)". Image available at: http://photos.newswire.ca/images/download/20140807_C9613_PHOTO_EN_42344.jpg
Image with caption: "Denise Vella from Cambridge, Ontario created Tzatziki on Lay's Kettle Cooked (CNW Group/PepsiCo Canada)". Image available at: http://photos.newswire.ca/images/download/20140807_C9613_PHOTO_EN_42336.jpg
Image with caption: "Flavour expert James Cunningham reveals the 2014 Lay's Do Us a Flavour finalists (CNW Group/PepsiCo Canada)". Image available at: http://photos.newswire.ca/images/download/20140807_C9613_PHOTO_EN_42346.jpg
SOURCE: PepsiCo Canada
For further information:
O: 905-949-8255 x 232
O: 905-949-8255 x 231