The Home Depot Canada and Summerhill Impact urge Canadians to come to
the aid of their lawn ornaments during the 11th annual Mow Down Pollution Event
TORONTO, April 19 /CNW/ - Lawn ornaments have had enough and today
everyone from plastic garden gnomes, pink flamingos and fishing frogs
is silently protesting to educate Canadians on the harmful effects of gas-powered
lawn equipment. For years garden gnomes have tolerated the smog forming
emissions released from our old garden equipment all the while still
bringing colour and life to our lawns. The time is now for Canadians
to listen up and do their part to protect our air and land.
The Home Depot ®Canada and Summerhill Impact have come together to draw some much needed
attention to a common and often overlooked contributor of smog and air
pollution: gas-powered lawn equipment. The 11th Annual Mow Down Pollution event, running from April 21 until May 4,
2011, encourages Canadians to consider their lawn ornaments when caring
for their lawns.
"Being outside and enjoying our yards is one of the greatest pleasures
many of us have during the summer months," says Fatima Crerar,
Summerhill Impact Executive Director. "It's astounding to learn that
standard two-stroke mowers emit the same amount of common air
pollutants in one hour as driving a new car from Toronto to Ottawa, yet
they are still widely used."
During the program, Canadians are invited to bring their old gas-powered
lawnmowers, hedge trimmers, string trimmers and chainsaws to any The
Home Depot store in Canada to receive a coupon for an instant rebate of
$10 to $100 off the purchase of an environmentally-preferred
alternative. Your lawn ornaments will thank you, albeit quietly.
"According to The Home Depot Canada's 3rd Annual Green Home Index, the majority of Canadians (62.5 per cent) are
motivated to make their homes greener, but many (23 per cent) are not
doing anything more this year due to economic reasons, " said
DiGioacchino, vice president of Merchandising, The Home Depot Canada.
"Mow Down Pollution addresses both of these concerns by not only making
it easy to make the switch to lawn care equipment that is better for
the environment, but by helping to save Canadians money with the
instant rebate. In addition, consumers can save even more by lowering
their operating costs with an electric mower, trimmer or chainsaw or
Since the program began in 2001, Mow Down Pollution has helped
responsibly recycle over 45,000 pieces of lawn equipment, resulting in
the prevention of over 1,700 tonnes of greenhouse gas emissions and the
endless happiness of lawn ornaments across Canada.
For more details please visit www.homedepot.ca/mowdownpollution
About Summerhill Impact:
Summerhill Impact is a national not-for-profit environmental
organization that has designed and delivered many of Canada's most
successful public engagement programs. We strive to make better
environmental choices easy for consumers, allowing them to contribute
to a sustained, positive, and measurable impact on the environment.
About The Home Depot Canada:
The Home Depot is the world's largest home improvement specialty
retailer, with 2,245 retail stores in all 50 states, the District of
Columbia, Puerto Rico, U.S. Virgin Islands, Guam, 10 Canadian
provinces, Mexico and China. In fiscal 2010, The Home Depot had sales
of $68.0 billion and earnings from continuing operations of $3.3
billion. The Company employs more than 300,000 associates. The Home
Depot's stock is traded on the New York Stock Exchange (NYSE: HD) and
is included in the Dow Jones industrial average and Standard & Poor's
SOURCE Home Depot Canada
For further information:
Nina Kalos, Optimum Public Relations, firstname.lastname@example.org, 416-306-6624
Tiziana Baccega, The Home Depot, email@example.com, 416-412-6570