MONTREAL, Sept. 15, 2011 /CNW Telbec/ - In order to facilitate access for its clients to various common
transactions, Laurentian Bank is pleased to be introducing LBCDirect for mobile phones. In so doing, the Bank's clients now have access to
the LBCDirect Mobile service that is optimized for smartphones and is compatible with
numerous devices, including the BlackBerry Bold and Torch, iPhone, iPod
Touch and TLC Android.
"The mobile phone represents an unprecedented revolution, and the public
has been adopting smartphones at an astonishing pace," underlines
Sylvain Malo, the Bank's Vice-President of Direct Financial Services.
"As such, Laurentian Bank is delighted to be offering its clientele a
mobile transactional solution that is fully adapted to today's
lifestyles while making online banking extremely easy."
Transactions in Total Security
The new LBCDirect Mobile service is just as secure as using LBCDirect on a computer. In fact, sessions are protected by the most effective
security and encryption practices, as are all of Laurentian Bank's
A number of transactions are now accessible via mobile phone, including:
verification of bank account, line of credit and VISA balances
payment of bills associated with LBCDirect Internet access
communication with the Client Service Department via e-mail
reporting of a lost or stolen card
Other functionalities are to be added within the near future.
Laurentian Bank's Mobile and Virtual Networks
LBCDirect Mobile is the latest in the varied range of offerings available to
Laurentian Bank clients as a complement to the institution's branch
network. For example, the Bank is particularly active in mobile
mortgage advising, with some 100 mortgage development managers
available to meet with clients at the time and place of their choosing.
In addition, Laurentian Bank is recognized for its distinctive
selection of virtual services, being the only institution to provide
its clients with the opportunity to be served by a specifically
assigned financial advisor who they can consult with over the phone or
via e-mail. Finally, Bank clients enjoy the benefits of an extensive
and readily accessible network of 426 automated teller machines,
including 80 units conveniently located at subway and train stations in
the Greater Montréal area.
In order to use the new service, Laurentian Bank is inviting its clients
to enter the LBCDirect Mobile site address (https://m.laurentianbank.ca) in their Web browser and to add the address as a bookmark.
About Laurentian Bank
Laurentian Bank of Canada is a banking institution operating across
Canada and offering its clients diversified financial services.
Distinguishing itself through excellence in service, as well as through
its simplicity and proximity, the Bank serves individual consumers and
small and medium-sized businesses. The Bank also offers its products to
a wide network of independent financial intermediaries through B2B
Trust, as well as full-service brokerage solutions through Laurentian
Laurentian Bank is well established in the Province of Québec, operating
the third-largest retail branch network. Elsewhere throughout Canada,
it operates in specific market segments where it holds an enviable
position. Laurentian Bank of Canada has more than $24 billion in
balance sheet assets and more than $15 billion in assets under
administration. Founded in 1846, the Bank employs more than 3,800
Image with caption: "LBCDirect Services for mobile phones (CNW Group/LAURENTIAN BANK OF CANADA)". Image available at: http://photos.newswire.ca/images/download/20110915_C3499_PHOTO_EN_3283.jpg
SOURCE LAURENTIAN BANK OF CANADA
For further information:
Public Relations Advisor
514 284-4500, extension 4695