February 28th deadline for "Canada Keep Exploring" Facebook campaign
To tweet this release: http://bit.ly/gXEwi8
TORONTO, Feb. 23 /CNW/ - With just one click, Canadians can join the
thousands of fans across the country who have shown their "like" for
the Canadian Olympic Team, as one-by-one another shiny loonie goes to
support our athletes.
The Canadian Olympic Committee (COC) and the Canadian Tourism Commission
(CTC) have teamed up on a Facebook fan campaign to harness all that
passion and support for our budding athletes as we celebrate the
one-year anniversary of the Vancouver 2010 Olympic Winter Games.
For every new Canadian fan of Canada at "Keep Exploring" on Facebook
(the CTC's page), one dollar will go to the Canadian Olympic Team. The
promotion runs until February 28, one year after the Closing Ceremony.
"Every dollar goes a long way in supporting the Canadian Olympic Team,"
said Mark Tewksbury, triple Olympic medallist and Canada's Chef de
Mission for London 2012. "Having organizations such as the CTC believe
and support our athletes' dreams will help Canada reach new heights in
London and beyond."
As Canada's tourism marketing agency, the CTC needs passionate Canadian
fans to share photos and post stories about Canada to encourage
international travellers to visit Canada. Rather than do a traditional
online ad buy to attract attention to facebook.com/KeepExploring, the CTC earmarked marketing dollars to partner with the Canadian
"We started at 30,101 fans, and so far we've increased our Facebook fan
base by more than 10,300 which means at least $10,300 for the Canadian
Olympic Team," says Gloria Loree, CTC executive director, Global
Communications. "But we know there are so many other Canadians out
there who love Canada and love our athletes, so we're doing one more
call out to go online and give us the thumb's up."
The campaign is live until midnight, February 28th, 2011 at facebook.com/KeepExploring.
About the Canadian Tourism Commission
The CTC is Canada's national tourism marketing organization. Our vision
is inspiring the world to explore Canada. With our partners in the
tourism industry and the governments of Canada, the provinces and the
territories, we advertise and market Canada in 11 countries around the
world, conduct industry research and studies, and promote product and
industry development. For daily updates on CTC initiatives, subscribe
to CTC News, available through RSS feeds and by e-mail. Become a fan on Facebook, follow us on Twitter, subscribe to our YouTube channel or check out new photos on Flickr!
About the Canadian Olympic Committee
The Canadian Olympic Committee is a national, private, not-for-profit
organization committed to sport excellence. It is responsible for all
aspects of Canada's involvement in the Olympic Movement, including
Canada's participation in the Olympic, Youth Olympic and Pan American
Games and a wide variety of programs that promote the Olympic Movement
in Canada through cultural and educational means. For news and
information, visit the COC website at www.olympic.ca and find the team on both Facebook (Canadian Olympic Team) and Twitter
For further information:
|Darlene Small |
Media Relations Specialist
Canadian Tourism Commission
Manager, Media Relations
Canadian Olympic Committee
(416) 324-4122, Cell: (289) 388-6419