ROUGEMONT, QC, Oct. 11, 2013 /CNW Telbec/ - A. Lassonde Inc. has
announced today major investments in its Rougemont plants. These
projects, totalling up to $19 million, include the implementation of
new production lines and the upgrade of existing facilities, which will
create up to 24 new jobs, improve the Rougemont facilities' output and
support their performance in a highly competitive market.
These projects will benefit from the financial support of the Government
of Québec, through a non-repayable financial contribution of
$1.85 million. This announcement was made today during a press
conference attended by Mr. Nicolas Marceau, Minister of Finance and the
Economy; Mr François Gendron, Minister of Agriculture, Fisheries and
Food; and Ms. Marie Bouillé, Iberville MP.
"Lassonde operates in a rapidly developing North American market, where
it stands out by leveraging quality and innovation in product
development and production, said Jean Gattuso, President and COO of
Lassonde Industries Inc. Our Rougemont plants are the company's very
first facilities, and these investments will ensure that they remain on
the cutting edge and maintain their key operational role."
These investments are also part of Lassonde's sustainable development
strategy, in which packaging weight reduction is a core priority. The
addition of two new preform production lines, which will be used to
manufacture polyethylene terephthalate (PET) plastic bottles, will
offer environmental benefits that can already be quantified. This
project will enable Lassonde to make its PET plastic bottles and caps
16% lighter. In concrete terms, 1.2 million kilos will be trimmed from
selective collection each year. A series of projects related to the
production of PET bottles will result in a reduction of 2,400 trucks on
Furthermore, the company plans to implement new production technologies
and increase the size of its storage facilities, which is a growing
need in light of its sustained production growth.
"Over the past 10 years, we have more than doubled our production
operations and created hundreds of jobs in Rougemont concluded
Mr. Gattuso. Firmly rooted in its community, Lassonde was able to grow
thanks to the support of its clients and consumers especially those in
Quebec and we thank them. It is a source of great pride for us to keep
growing and creating jobs at home."
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About A. Lassonde Inc.
Founded in 1918 in Rougemont, the oldest subsidiary of Lassonde
Industries Inc. is a Canadian leader in the development, manufacturing
and marketing of fruit and vegetable juices and drinks, each boasting
an innovative and distinctive character. A. Lassonde Inc. operates
production and storage facilities in Québec, Ontario, Alberta and Nova
A. Lassonde stands out through its vision, know-how, cutting-edge
facilities, efficient packaging and quality products. Honoured with
many high-profile awards throughout the years as part of the Canadian
Grand Prix New Products Awards, the company also maintains, year after
year, its HACCP certification, a world-renowned quality standard.
About Lassonde Industries Inc.
Lassonde Industries Inc. is a North American leader in the development,
manufacture and sale of a wide range of fruit and vegetable juices and
drinks marketed under brands such as Everfresh, Fairlee, Flavür,
Fruité, Graves, Oasis and Rougemont.
Lassonde is also the second largest producer of store brand
ready-to-drink fruit juices and drinks in the United States, as well as
a major producer of cranberry juices, drinks and sauces.
Lassonde also develops, manufactures and markets specialty food products
under brands such as Antico and Canton. The Company imports and markets
selected wines from various countries and manufactures apple ciders and
The Company produces superior quality products through the efforts of
some 2,000 people, including 800 in Québec, working in 14 plants across
Canada and the United States. To learn more, visit www.lassonde.com.
SOURCE: Lassonde Industries Inc.
For further information:
Lassonde Industries Inc.
450-469-4926, ext. 10265
Yvette Cakpo / Mélissa Lapierre-Grano
Massy Forget Langlois Public Relations
514 842-2455, ext. 22 / 31
Mobile: 514 835-8476 / 514 754-5521
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