Lancôme Canada helps women ''Look Good and Feel Better''

MONTREAL, Feb. 24 /CNW Telbec/ -

DATE: March 1st to March 14th 2011

WHAT: Lancôme celebrates women by donating $7 to Look Good Feel Better for every bottle of Génifique Youth Activating Concentrate sold across Canada. In addition, Lancôme will also donate $1 for every new fan of Lancôme Canada's Facebook page to help women "Look Good and Feel Better".

Look Good Feel Better is Canada's only cancer charity dedicated to empower women to manage the effects that cancer and its treatment have on their appearance.

Lancôme, the world's largest luxury beauty brand, has pledged to donate a minimum of $10,000 to this charity to celebrate International Women's Day

Launched in March 2009, Génifique Youth Activating Concentrate helps even skin tone, refine texture and boost luminosity within just 7 days. Today, more than 3 million bottles of Lancôme's Génifique Youth Activating Concentrate have been sold.** Now, 1 Génifique product is sold every 4 seconds around the world - a never-before seen success, making it the natural choice for this initiative. **sell in

The $7 donation will be made for every Génifique Youth Activating Concentrate sold at Lancôme counters in Canada or at lancome.ca between March 1st and 14th. The suggested retail prices for Génifique Youth Activating Concentrate are $95 for 30 ML and $125 for 50 ML.

Moreover, Lancôme extends this initiative with social media by donating $1 to Look Good Feel Better for every new fan of the Lancôme Canada Facebook page between March 1st and 14th. www.facebook.com/lancomecanada

About Lancôme
Lancôme is the global leader in luxury cosmetics[1]. Perfume, skincare and make-up which complement each other, innovation and research for the highest quality have all made Lancôme the leading luxury brand, and the ultimate image of French femininity in 135 countries. Created by a pioneering visionary in 1935 to spread French essence and taste throughout the world, Lancôme has always embodied what a fashion beauty brand is. It is synonymous with accomplished and fulfilled femininity, responding perfectly to the needs and expectations of all women, on every continent, regardless of age. 1] Sources: European Forecasts, NPD USA, Generation Travel Retail, Beauty Research Japan, Segmenta Latin America (Perfumeries and department stores).

Lancôme Canada is a division of L'Oréal Canada, a wholly-owned subsidiary of L'Oréal Group, the largest cosmetics company in the world. Headquartered in Montreal, L'Oréal Canada had sales of $858 million in 2010 and employs 1,200 people. The company's prestigious brand portfolio of over 25 brands encompasses all aspects of beauty.

About Look Good Feel Better
Supported by the member companies of the Canadian Cosmetic, Toiletry and Fragrance Association and external sponsors, Look Good Feel Better was launched in 1992 to help women manage the appearance-related effects of cancer and its treatment.  Look Good Feel Better offers free, two-hour cosmetics and hair alternatives workshops at 111 hospitals and cancer-care facilities across Canada. For more information, visit lookgoodfeelbetter.ca.

SOURCE Lancôme

For further information:

Julie Tremblay
Communications Lancôme Canada
jtremblay@ca.loreal.com
514-287-4852

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