TORONTO, Nov. 14, 2013 /CNW/ - This Bullying Awareness Week (November
17-23, 2013) Kids Help Phone is making it easy for everyone in Canada
to get informed and involved in this important national campaign.
Empowering young people to stand up to bullying and cyberbullying is not
always easy. But we can all make a difference in the lives of young
people everywhere when we take action. We can all make a commitment to
learn more about bullying, raise awareness about supports that are
available to young people, and unite to take a stand against bullying.
Here are three easy things you can do for Bullying Awareness Week:
1. Help prevent cyberbullying by sharing this message on your social
media networks, and ask your friends, family, and colleagues to do the
This #BullyingAwarenessWeek, take a stand against cyberbullying. Pause
before your post. Report hurtful comments. Promote respect. #BAW13
2. Visit www.kidshelpphone.ca/baw to access Kids Help Phone's new bullying support and awareness resource
page for kids, teens, parents, educators, and other caring adults, and
to learn about events and initiatives happening throughout Canada that
you can participate in this Bullying Awareness Week and beyond.
Visitors will have access to tipsheets, social media tools, videos, and
3. Tell a young person about Kids Help Phone, where professional
counsellors are available 24/7 to offer help and hope: 1-800-668-6868, kidshelpphone.ca, and encourage them to download our free app, Always There. If you are a young person, why not program our number into your phone
or download the app yourself?
Did you know…?
10% of contacts to Kids Help Phone from young people relate to bullying.
The average Canadian elementary classroom contains at least one or two
students who have experienced bullying.
65% of youth who answered a Kids Help Phone 2011 survey reported that
they had been cyberbullied1.
1 in 5 middle school students report avoiding restrooms at school due to
fear of being bullied.
87% of students in grades 8 to 10 reported witnessing school bullying in
the past year.
Bystanders can stop bullying: Studies have shown that bullying stops
within 10 seconds more than half of the time when a bystander
The best way to stop bullying is to prevent it. Working to promote
environments based on respect and empathy, and reaching out and being
inclusive of others, are great ways to stop bullying from happening in
the first place.
What Kids Help Phone's professional counsellors are saying
"Awareness campaigns like this do have an impact," says Kids Help Phone
counsellor Cheryl-Lynn. "They can influence conversations at home and
in the classroom, motivate people to speak up or reach out for help,
and inspire others to learn more about an issue that affects young
people in communities of all kinds. At Kids Help Phone, we have
experienced increases in young people reaching out with concerns
relating to bullying during past Bullying Awareness Week campaigns, so
these messages are being heard. The important thing now is to keep
getting them out there, and parents, teachers, coaches, and members of
the media can all play a role in making sure that happens."
Bullying: Tips to help make a difference
Educate yourself about all types of bullying: this includes verbal
bullying, physical, social (e.g., gossip, purposely excluding others),
cyberbullying, and racialized and homophobic bullying (e.g., bullying
someone based on the colour of their skin, or perceived sexual
Talk about cyberbullying. Help kids understand that making negative
comments online or via text message is hurtful, and that once those
comments are made, they can exist online for a long time.
Encourage them to be assertive, but never aggressive. Fighting or
yelling doesn't help anyone.
Openly communicate that you will not take away their technology
privileges if they confide in you that they are being cyberbullied.
This is not the answer and will only make them less likely to tell you
if something is happening to them.
Be supportive. Don't minimize what your child is going through. Listen
to your child and try to understand the impact the bullying is having
on them, and assure them that you are on their side.
Repeatedly let your child know that they are not alone and encourage
them not to give up. Kids Help Phone's professional counsellors are
always here to help at 1-800-668-6868 or kidshelpphone.ca
About Kids Help Phone
Kids Help Phone is a Canadian and world leader, known for our expertise
in providing vital, innovative, and professional counselling services
to children and youth. Since 1989 we have offered children, teens and
young adults in Canada a critical lifeline of hope and support, through
our free, anonymous and confidential service. Our professional
counsellors support the mental health and well-being of young people
ages five to 20, in urban, rural, and remote communities, by providing
one-on-one counselling, information and resources online and by phone.
Our internationally recognized, award-winning websites are considered a
model of child-focused interactive design, and offer online counselling
forums and engaging, therapeutic games, tools and information to
encourage resilience and self-care. A community-based national charity,
Kids Help Phone receives no guaranteed ongoing financial support from
government or any large funder and relies on community and corporate
support to keep our essential service available. We're there for the
*6.5 million young people in Canada, 24 hours a day, 365 days a year,
in English and in French.
*Source: represents the age group Kids Help Phone serves (from five to
20) according to Statistics Canada, 2013.
1 1.Knighton, L., Simon, A., Kelly, J., and Kimball, A. (2012),
Cyberbullying: Reality check (Kids Help Phone Research Update), 10.
Retrieved from http://org.kidshelpphone.ca/media/80712/2012-cir-cyberbullying.pdf
2 Craig, W. M. & Pepler, D. (1997). "Observations of Bullying and
Victimization in the School Yard". Canadian Journal of School of
Psychology, 13(2): 41-60.
SOURCE: Kids Help Phone
For further information:
Kids Help Phone's professional counsellors are available for media interviews during Bullying Awareness Week.
Please contact Elizabeth-Alice Worth to schedule an interview:
1-800-268-3062 ext. 8955