Kia repeating its successful Motorsports program for a second year
Sponsorship of MADD Canada's school assembly program will deliver
important anti-impaired driving message to over one million Canadian
Targa Newfoundland also marks debut of "I Pledge" program promoting
MISSISSAUGA, ON, Sept. 2, 2011 /CNW/ - Kia Canada is participating, for
the second year in a row, in the Targa Newfoundland rally and putting
MADD Canada in the driver's seat by sponsoring their school assembly
program implemented to reduce impaired driving among youth.
For the occasion, a race-prepped Kia Forte Koup donated by Kia Canada
will be driven by a team of two members from Autonet.ca: pro-driver
Jacques Deshaies will be at the wheel and Shaun Keenan as co-pilot.
Both will represent team "Designated Drivers", racing under number "99"
which references the year in which Kia Canada was established.
For the 2011 edition, the team is racing with the goal of promoting
their partner, MADD Canada, thus raising awareness of the dangers of
impaired driving and reinforcing the need to always drive responsibly.
To reinforce this message the Kia Koup has been specially wrapped to
debut its "I Pledge to drive safe and sober" campaign. With every stop
during the rally, spawning across wide sections of Newfoundland, local
youths will be exposed to the cars and drivers and will be encouraged
to pledge to this important cause by signing the Koup race car.
Teens and young adults are at particularly high risk for impaired
driving. Motor vehicle crashes are the leading cause of death among 15
to 25 year olds, and alcohol is a factor in 45% of those crashes. The
combination of drugs and driving is also a major concern; Canadian
youth between the ages of 14 and 25 have one of the highest rates of
cannabis use in the world.
"Kia Canada is excited to renew its participation with Targa
Newfoundland and to have pro-driver Jacques Deshaies and Shaun Keenan
represent as team 'Designated Drivers'" said Maria Soklis, Vice
President and Chief Operating Officer (COO) Kia Canada Inc. "As an
automotive company, Kia is proud to support MADD Canada in their quest
to educate Canadians on the importance of driving responsibly".
As the new Presenting Sponsor of the 2011-2012 School Assembly Program, Kia Canada Inc. is also donating the use of eight vehicles to MADD
Canada: four vehicles will be dedicated for use by field
representatives who travel from school to school to deliver the
program. The remaining four vehicles will be used by Chapters across
the country to promote local activities and events. All vehicles will
be adorned with MADD Canada's logo and messaging for maximum visibility
In addition, each vehicle will be wrapped in the "I Pledge" special
finish similar to the Kia Koup race car which will allow students to
sign the vehicle as a way of showing their commitment to never driving
under the influence.
"Kia Canada Inc. is making an impact," said MADD Canada National
President Denise Dubyk. "With Kia's assistance, we will deliver our
important message to more than 1 million students across this country,
helping them to understand the dangers of impaired driving and
reinforcing the need to always drive responsibly. It's a message that
will save lives."
After competing in the Targa rally, the vehicle will tour the vast
majority of auto shows in Canada and will be seen at the Kia Canada
display for the 2012 auto show circuit.
Kia was among the earliest corporate supporters of Targa, fielding a
then-new Kia Rio for the media team of auto writer Bob English and
local radio personality Ken Ash in the inaugural Targa Newfoundland in
2002. Over the next three years, Kia cars won class honours for the
company several times.
Kia Canada Inc. (www.kia.ca - www.facebook.com/kiacanada) -- a maker of quality vehicles for the young-at-heart -- is a subsidiary
of Kia Motors Corporation (KMC) in Korea was founded in 1999 and sells
and services high quality class leading vehicles like the Soul, Forte
and Sorento through a network of 172 dealers nationwide. Kia Canada
Inc. employs 141 people in its Mississauga, Ontario headquarters and
four regional offices across Canada. Kia Motors Corporation continues
to showcase the company's global commitment to surpassing customer
expectations through continuous automotive innovation.
MADD Canada (Mothers Against Drunk Driving) is a national, charitable
organization that is committed to stopping impaired driving and
supporting the victims of this violent crime. With volunteer-driven
groups in more than 100 communities across Canada, MADD Canada aims to
offer support services to victims, heighten awareness of the dangers of
impaired driving and save lives and prevent injuries on our roads.
SOURCE KIA Canada Inc.
For further information:
Kia Canada Inc. Media Contacts:
Public Relations Manager