Kia Canada aligns 2014 Drive Change initiative with the sport of soccer
assisting underserved youth, providing access to soccer through three
free national soccer clinics
Over 450 kids to receive a pair of new soccer cleats nationally
Drive Change Day launches national soccer equipment drive through Kia
MISSISSAUGA, ON, Aug. 21, 2014 /CNW/ - Kia Canada Inc. kicked off its
fourth annual Drive Change initiative today, revealing its 2014 plan by
pairing Drive Change with the sport of soccer nationally. This year,
Kia's efforts will focus on helping underserved youth develop soccer
skills and gain confidence by interacting with positive role models,
and having fun playing one of the fastest growing team sports in
Canada. This will be accomplished through Kia's partnerships with the
three Canadian Major League Soccer (MLS) teams by presenting free
soccer camps in Toronto, Vancouver and Montreal. Additionally, from
August 21st to September 30th participating Kia Canada dealerships will
collect new and lightly used soccer equipment with a national equipment
drive for donation in an effort to engage more kids and assist in
providing the wherewithal to play the sport.
"Kia's Drive Change initiative is about making a positive and lasting
difference in Canadian communities." said Maria Soklis, Vice President
and Chief Operating Officer, Kia Canada Inc. "Together with our soccer
partners and dealer network and through the power of sport, we will be
able to make a difference for underserved youth who may otherwise not
have had this experience."
In July, Kia along with the Vancouver Whitecaps FC and the Vancouver
Police Department (VPD), launched a four day, no-charge Pee Wee Soccer
School. The camp provided over 300 local youth the ability to access
the sport of soccer and develop their skills and confidence with
volunteers from the VPD. Kia Canada directly supported the VPD's
"Soccer Cleat Program" which provides new soccer cleats to inner-city
youth in the early fall prior to the start of the new season.
In partnership with the Montreal Impact, Kia provided over 60 inner-city
kids a free soccer clinic at Saputo Stadium. The three day camp on
August 18th through 20th included Montreal Impact coaches and staff introducing clinic attendees
basic soccer drills. All attendees were provided with free Adidas
soccer cleats at the conclusion of the clinic.
Today in Toronto at the Kia Training Ground, Kia along with the MLSE
Foundation launched its third edition of KickStart featuring an
eight-week soccer program in 15 Toronto Community Housing communities.
Over 300 youth participated in the program, ages 6 to 12 to build
soccer skills, self-esteem, fair play and leadership. Each participant
was also excited to receive free Adidas soccer cleats which kicked off
About Drive Change
As the social responsibility cornerstone to the Kia Canada Inc. brand,
since its inception in 2010, Drive Change has made a profound impact in
communities across Canada. Canadians have made a difference by
coordinating food drives, lending a hand at a local shelter, public
park cleanups and helped contribute to what Drive Change Day stands
for. As a long standing partner with M.A.D.D. Canada supporting the
national school assembly program has allowed Kia Canada to drive
awareness on the importance of safe roads in communities across Canada.
Drive Change is about making a difference, no matter how big or small
the initiative is.
Kia Canada regional and head office employees will participate in
numerous events throughout their local communities on or around August
21st. For the third straight year, 100 per cent of the national dealer
network will support Drive Change in 2014 clearly demonstrating the
company's compassionate commitment to the initiative. For more
information visit www.kia.ca/drivechange
About Kia Canada Inc.:
Kia Canada Inc. (www.kia.ca - www.facebook.com/kiacanada) a maker of quality vehicles for the young-at-heart is a subsidiary of
Kia Motors Corporation (KMC), which was founded in 1999 and sells and
services high quality, class leading vehicles like the Soul, Forte,
Optima, K900 and Sorento through a network of 186 dealers nationwide.
Kia Canada Inc. employs 159 people in its Mississauga, Ontario
headquarters and four regional offices across Canada, with an all-new
state-of-the-art facility in Montreal. Kia's brand slogan "The Power to
Surprise" represents the company's global commitment to surprise the
world by providing exciting & inspiring experiences that go beyond
SOURCE: KIA Canada Inc.
For further information:
National Manager, Corporate Communications &
Kia Canada Inc.