Kia Optima wins 2012 Mid-Size Car of the Year picking up 3rd Canadian
accolade to date
Kia Sportage defends back-to-back win with 2012 Compact Utility of the
Kia Canada Inc. achieves 60,000 units sold for its first time in its
eleven year history
MISSISSAUGA, ON, Nov. 25, 2011 /CNW/ - Kia Canada Inc. is proud to
announce that the Optima and Sportage won their respective categories
in this year's Auto123.com Automotive Awards, Canada's leading
automotive web portal.
The all-new Kia Optima mid-size sedan was introduced to the Canadian
market earlier this year, finishing ahead of 11 other vehicles for the
coveted title including the Hyundai Sonata and Volkswagen Passat that
were named finalists in the mid-size category. Additionally, the
Sportage CUV defended its title this year with a back-to-back win as
the Compact Utility of the Year finishing ahead of the Dodge Journey
and Hyundai Tucson, respectively.
"We're extremely proud of these accolades that were awarded to Kia
today, including the achievement of the Sportage winning its respective
category two consecutive years" said Robert Staffieri, Director of
Marketing at Kia Canada Inc.
Earlier this year the Automotive Journalists Association of Canada voted
the Optima LX as 2012 AJAC Best New Family Car under $30,000, and the
Optima Hybrid as Best New Family Car over $30,000, at AJAC's Canadian
Car of the Year 'Test Fest'. Both vehicles are eligible for the
Canadian Car of the Year award that will be announced in February 2012.
2011 has been an exceptional year for Kia Canada and its dealers and
today also marks a milestone of which 60,000 units have been sold
year-to-date - a first in Kia Canada's eleven year history. Strong
vehicle sales spread across the lineup, which is tracking Kia Canada on
pace for an industry leading 35 consecutive months of year-over-year
sales growth. Currently the fastest growing automotive brand in Canada,
Kia Canada Inc. continues to outperform the industry with a sales
growth of 21.4 per cent year-to-date compared to the industry average
of 1.5 per cent through October 2011.
"Overall, today has been an exceptional day for Kia Canada and achieving
the sales milestone of 60,000 vehicle sales in 2011 indicates that our
product is resonating well with Canadians" said Jack Uczciwek, National
Sales Manager Kia Canada Inc.
Additionally, L'Annuel, the French language car guide, bestowed upon the
Optima 'Best New Car', competing against all new entrants in 2011. The
Kia Sportage also received the prestigious award of Motoring TV Car of
the Year earlier in 2011, finishing ahead of all vehicles that were new
Starting at $21,995, the Optima features Kia's GDI technology boasting a
fuel efficient powerful drivetrain. The 2.4-liter GDI engine produces
200 horsepower, 186 pound-feet of torque, and boasts impressive fuel
economy at 8.7 and 5.7 L/100km (city/highway). An 'Active ECO System'
is also included on any Optima featuring the six-speed automatic,
optimizing engine and transmission management to reduce fuel
consumption with the push of a button on the steering wheel. All
automatics feature a six-speed Steptronic® clutchless shifting system,
while a six-speed manual transmission is standard on the LX model.
Starting at $21,995, the Sportage marks a dramatic shift in design
direction for Kia's CUV. Longer, lower and wider than the previous
generation model, the new Sportage is easily identifiable by its
'family' grille, a major design cornerstone from Kia's Chief Design
Officer, Peter Schreyer. "I want to give Kia global appeal, and I want
that appeal to be about design above all else", said Schreyer. "The new
Sportage is a major step towards achieving that goal. With its athletic
and muscular design the Sportage fits its name perfectly."
All Kia models covered with a comprehensive warranty program, which
offers unprecedented consumer protection. Included in this program are
a five-year or 100,000-km limited powertrain warranty, a five-year or
100,000-km limited comprehensive warranty, and a five-year unlimited-km
anti-perforation warranty. A five-year/100,000-km roadside assistance
plan is also part of the comprehensive coverage program.
Kia Canada Inc. (www.kia.ca) -- a maker of quality vehicles for the young-at-heart -- is a
subsidiary of Kia Motors Corporation (KMC) in Korea was founded in 1999
and sells and services high quality class leading vehicles like the
Soul, Forte and Sorento through a network of 171 dealers nationwide.
Kia Canada Inc. employs 141 people in its Mississauga, Ontario
headquarters and four regional offices across Canada. Kia Motors
Corporation continues to showcase the company's global commitment to
surpassing customer expectations through continuous automotive
SOURCE KIA Canada Inc.
For further information:
Kia Canada Inc. Media Contact:
National Marketing Manager
Assistant PR Manager