Fibre's Importance Highlighted in New Study Linking
High-fibre Grain Consumption with Longer Life
MISSISSAUGA, ON, Feb. 17 /CNW/ - Fill up on fibre each day and you just
may live a longer life. A study published in the current issue of the Archives of Internal Medicine suggests that people who eat a high-fibre diet may live longer than
those who fail to get enough dietary fibre each day. Researchers
specifically noted that dietary fibre from grains - such as those found
in breakfast cereal - was significantly related to a lower risk of
death from certain diseases in both men and women.
"Kellogg has long understood the important role fibre plays in overall
health and is committed to helping Canadians increase the fibre in
their diet through foods they already eat and enjoy. This study is
further proof of the significant contribution of fibre to the diet,"
said Christine Lowry, vice president, nutrition, government and
corporate affairs, Kellogg Canada Inc. "For this reason, Kellogg Canada
offers more ready-to-eat cereals that are at least a source of fibre
than any other food company."1
A Closer Look at the Study
The study looked at the diets of more than 388,000 adults, ages 50 to
71, who participated in a nine-year diet and health study conducted by
the National Institutes of Health and the American Association of
Retired Persons. A link was found between high-fibre diets and a lower
risk of death from heart disease, infectious and respiratory illness
and, in the case of men, certain cancers. In fact, the risk of dying
from these diseases was reduced by 24 to 56 per cent in men and 34 to
59 per cent in women with high-fibre intakes.
While fibre is found in fruits, vegetables and beans, fibre from grains
was most strongly tied to the lowered risk of death in the study.
Grain-based fibre sources contain vitamins, minerals and antioxidants,
which may play a role in reducing the risk, so fibre supplements may
not be as effective.
The Importance of Fibre
Fibre brings big benefits, yet Canadians are not getting enough of this
important nutrient. In fact, average fibre intakes are only about half
of recommended levels.2 It is recommended that men aged 19-50 consume 38 grams of fibre each
day, while women 19-50 should consume 25 grams.3
"This latest research should serve as wake-up call to all Canadians to
start making some small changes to their diets to ensure they are
getting enough of this nutrient so important for overall health," said
Lowry. "Making simple changes, such as swapping your low-fibre
breakfast cereal for a high-fibre cereal that provides at least 4 grams
of fibre per serving, can help close the gap."
Action Steps for a "Fibre-Full" Diet
Starting the day with a breakfast that includes a bowl of one of the
many Kellogg's cereals that provide fibre is an excellent way to increase fibre in the
diet. Choices include long-time favorites Kellogg's* All-Bran*, Kellogg's* Mini-Wheats* or Kellogg's Two Scoops Raisin Bran* cereal, as well as newer additions to the cereal aisle, such as Kellogg's* Fibre Plus* cereal. Offering between 5 and 12 grams of fibre per serving, these
cereals can help people get a jump-start on meeting their daily fibre
Other small changes that can add up to big fibre gains include
sprinkling Kellogg's* All-Bran* cereal or Kellogg's* All-Bran Buds* on salads or fruit, choosing snack bars with at least 4 grams of fibre
such as Kellogg's* All-Bran* bars, and switching to Eggo* Plus Fibre* waffles with 3 grams of fibre per serving.
For more information on the benefits of fibre and Kellogg Canada's
efforts to increase fibre in foods that consumers are already eating
and enjoying, please visit www.kelloggsnutrition.ca.
About Kellogg Canada
Founded in 1914, Kellogg Canada is the leading manufacturer of
ready-to-eat cereal in Canada. The company's brands include Special K*, Vector*, All-Bran*, Kellogg's Corn Flakes*, Kellogg's* Two
Scoops* Raisin Bran, Eggo*, Nutri-Grain*, Rice Krispies*, Pop-Tarts*,
Kellogg's Frosted Flakes*, and Froot Loops*. For more information, visit www.kelloggs.ca, and for information on Kellogg Canada's commitment to nutrition, visit
* © 2011, Trademark of Kellogg Company used under licence by Kellogg
1 Nielson GB+MM+DRU, latest 52 weeks ending March 12, 2009. Based on 42%
share of RTEC cereals that qualify as source, high source and/or very
high source of fibre.
2 Health Canada, Canadian Community Health Survey Cycle 2.2, Nutrition.
(2004). Nutrient Intakes from Food. Provincial, Regional and National
Summary Data Tables: Volume 1.
3 Institute of Medicine. (2005). Dietary Reference Intakes for Energy,
Carbohydrate, Fiber, Fat, Fatty Acids, Cholesterol, Protein and Amino
Acids (macronutrients). National Academies Press.
SOURCE Kellogg Canada Inc.
For further information:
Kellogg Canada Media Hotline