Introducing the SAY 100: Online Voices that Shape Opinion

SAY Media Partners with 10 Renowned Category Experts, including Jane Pratt, Seth Godin and Clay Shirky, to Identify 100 Voices that Matter

SAN FRANCISCO, Feb. 23 /CNW Telbec/ - SAY Media today unveiled the SAY 100, a collection of authentic and knowledgeable online voices that create engaging content, drive conversation and shape opinion. To build the list, SAY Media worked with experts in each of ten categories, such as Jane Pratt for Style, Seth Godin for Business and Clay Shirky for Thought Leaders, and asked them to identify the 10 people that most influence them within their respective categories. The result is a dynamic and global list of passionate creators who are redefining media and influencing consumer opinion.

"The power to shape public opinion is shifting from the faceless editorial voice of The Newspaper or The Magazine to individuals with deep passions that create compelling content and build communities. This is where the true power in media lies today," said Michael Sippey, vice president, artist development, SAY Media.

"Technology has enabled individuals with a point of view to build audience around the things that they love. We call it passion-based media and it's an important cultural force. These are the voices that shape opinion - they have expertise and enthusiasm that connects with consumers," said Troy Young, president, SAY Media. "We help brands find and tap into this influence everyday. The SAY 100 will help us do this more effectively."

Instead of using an algorithmic approach to create the SAY 100, SAY Media - with its team that's been immersed in social publishing since it first began - reached out to notable category experts to select the people that most influence them:

"Marketers in Canada see influential voices as a natural path to connect brands with consumers," said Paul Cassar, vice president, Canada, SAY Media. "Brand marketers all want to understand how to leverage influence to impact consumer behavior and the SAY 100 helps them understand where influence lies."

Because media is always changing, SAY Media will update the SAY 100 over the course of the year with new voices, new channel curators and an expanded channel set. To see who made the list, visit say100.saymedia.com.

SUPPORTING QUOTES

Heather Loosemore, director digital, Starcom MediaVest Group Canada: "In a world where the media landscape is constantly evolving, we are inspired to continuously seek out innovative approaches that engage consumers with our brands in a meaningful way. Recognizing that there is a new breed of content creators that are sparking conversation and building community strength around unique passion points - we have focused our efforts on creating engaging advertising experiences that allow brands to tap into these influencers."

Jane Pratt, founding editor-in-chief of Sassy and Jane magazines, and editor-in-chief of JanePratt.com, coming soon: "When I was asked to be the Style curator for the SAY 100, I was so excited to select 10 people who I think are making a big difference in how people view fashion. Take Tavi [Gevinson], for instance. Everything she writes on stylerookie.com is in her unique voice and comes from her singular perspective and out of her authentic passion, which is why her popularity has grown in such an organic way. Like the others on the SAY 100, we are seeing just the beginning of the influence Tavi will have in years to come. She's what the SAY 100 is all about - genuine interest, unique point of view, and an engaged community of devotees."

Stuart Miles, founder and editor of Pocket-lint: "When SAY Media asked me to curate the Technology category, I of course immediately panicked over having the job of working out which tech journalists are not only the most influential, but also the ones whose work influences how the rest of us report. These are the people breaking down the stories, working out the fact from the fiction and influencing the way many of the online and offline media is working today."

Nick Clarke, web editor, Hg2: "I'm extremely honoured to have been asked to contribute to the Say 100; as Web Editor at luxury city guide publisher Hg2 I'm always using the Web to identify new travel trends across the globe. My pick reflects the diversity and range of voices online, but all of them are united in the fact that they are actively shaping global travel. It was an easy list to curate; I pulled them directly from my bookmarks. Hopefully one day I'll see my own name up there."

About SAY Media

SAY Media powers the best of passion-based media with services and technology to publish, grow audience and earn a livelihood. Through an expansive collection of influential creators, passion-based communities and engaging sites, SAY Media delivers brand messages to a global audience of more than 400 million. The company is headquartered in San Francisco, with offices across the United-States, Canada, the United-Kingdom and Australia. For more information visit www.saymedia.com.

RELATED LINKS
Link to the SAY 100: http://say100.saymedia.com
Link to Our Launch Video: http://say100.saymedia.com/about
Link to SAY Media Blog: http://blog.saymedia.com/
Follow SAY Media on Twitter: http://twitter.com/SAYMediaInc
Follow SAY Media on FaceBook: www.facebook.com/saymedia

SOURCE SAY Media

For further information:

JOANNE SENÉCAL / MANAGER, MARKETING & OPERATIONS
C.514.570.8055 / 514.370.2868 #210

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