Introducing the All-New Latest Generation Kindle

The world's bestselling e-reader is now lighter, faster and more affordable than ever

Kindle now available in multiple languages including American and British English, German, French, Italian, Spanish and Brazilian Portuguese

SEATTLE, Sept. 28, 2011 /CNW/ - NASDAQ: AMZN—Millions of people around the world are already reading on Kindles and Kindle is the world's bestselling e-reader for four years running. Today, Amazon introduced the new latest generation Kindle that is the lightest, fastest and most affordable Kindle ever. In addition, for the first time, the all-new Kindle is available in seven languages—American or British English, German, French, Italian, Spanish and Brazilian Portuguese—so customers can navigate, read, take notes and manage their Kindle in any of these languages. The all-new Kindle is now available to customers around the world at www.amazon.com/kindle.

"We are excited to introduce a new generation Kindle," said Jeff Bezos, Amazon.com Founder and CEO. "We kept everything readers love about Kindle—the electronic ink display that reads like real paper, with no glare, even in bright daylight, the convenience of downloading books in less than 60 seconds, and Kindle's ability to disappear in your hands so you can get lost in the author's words—and made it lighter, smaller, faster, and more affordable than ever."

The Kindle Store offers the largest selection of the most popular books people want to read. Customers have access to hundreds of thousands of books in the Kindle Store, including international bestsellers, newspapers and magazines. In addition, over one million free books are also available to read on Kindle devices.

Smallest, Lightest Kindle Ever: The new Kindle is small and light enough to fit in your pocket and take with you everywhere. At only 5.98 ounces (170 grams), the new Kindle is 30 percent lighter, weighing less than a typical paperback. The new Kindle is also 18 percent smaller while still keeping the same 6-inch e-ink display found in previous Kindles.

Most Advanced Electronic Ink Display: Kindle's high-contrast electronic ink display delivers clear, crisp text and images. Unlike LCD screens, Kindle reads like real paper, with no glare, even in bright sunlight.

Even Faster Page Turns: Kindle's powerful processor is tuned for 10 percent faster page turns.

Built-In Wi-Fi: The latest-generation Kindle has built-in Wi-Fi support.

Books in 60 Seconds: With fast, free wireless delivery, you can start reading books on Kindle in less than 60 seconds.

Holds up to 1,400 Books: The new Kindle allows you to carry your entire library in your pocket.

No Battery Anxiety - Up To One Month Battery Life: Read for up to one month on a single charge with wireless off.

Free Cloud Storage: Books purchased from the Kindle Store are automatically backed up for free in the Worry-Free Archive where they can be re-downloaded wirelessly, anytime.

"Buy Once, Read Everywhere": Kindle books can be read on Kindles, iPhone, iPad, iPod touch, PCs, Macs and Android-based devices.

Whispersync: Amazon's Whispersync technology syncs your place across devices, so you can pick up where you left off.

Massive Selection: Customers have access to hundreds of thousands of books in the Kindle Store, including international bestsellers, newspapers and magazines.

Free Books: Over 1 million free books are available to read on Kindle.

Free Book Samples: First chapters of Kindle books are available to download and read for free before you decide to buy.

Adjustable Fonts: Read comfortably with eight different sizes and three font styles.

Customers can discover full details and order the all-new Kindle at www.amazon.com/kindle.

In addition, customers can still buy the bestselling Kindle Keyboard 3G with free 3G wireless—no monthly bills or annual contracts—for only $189, or Kindle Keyboard Wi-Fi for just $139. For more information on Kindle Keyboard, visit www.amazon.com/kindle.

For high-resolution images of the all-new Kindle, visit http://www.amazon.com/pr/kindle/images.

About Amazon.com
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. The new latest generation Kindle is the lightest, most compact Kindle ever and features the same 6-inch, most advanced electronic ink display that reads like real paper even in bright sunlight. Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes - still with all the benefits of the most advanced electronic ink display.  Kindle Touch 3G is the top of the line e-reader and offers the same new design and features of Kindle Touch, with the unparalleled added convenience of free 3G.  Kindle Fire is the Kindle for movies, TV shows, music, books, magazines, apps, games and web browsing with all the content, free storage in the Amazon Cloud, Whispersync, Amazon Silk (Amazon's new revolutionary cloud-accelerated web browser), vibrant color touch screen, and powerful dual-core processor.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, and www.amazon.es. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.


Image with caption: "Amazon's latest generation Kindle is the lightest, fastest and most affordable Kindle ever. With the most advanced e-ink display and now available in seven languages - American or British English, German, French, Italian, Spanish and Brazilian Portuguese - the all-new Kindle is available at www.amazon.com/kindle. (CNW Group/Amazon.com)". Image available at: http://photos.newswire.ca/images/download/20110928_C7299_PHOTO_EN_3985.jpg

SOURCE Amazon.com

For further information:

Amazon.com, Inc.
Media Hotline, 206-266-7180
www.amazon.com/pr

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