WATERLOO, ON, Sept. 30, 2011 /CNW/ - Manulife Financial's CoverMe.com
website has been awarded the 2011 International Business Award for best
insurance website. CoverMe.com is a direct-to-consumer website that
markets individual supplemental health insurance, travel insurance,
life insurance and critical illness insurance.
Winners of the International Business Awards, more widely known as the
Stevie Awards, were selected from over 3,000 entries.
CoverMe.com, which was designed and is operated by Manulife Financial's
Affinity Markets unit, provides consumers with information about plan
options and benefit descriptions, as well as tools to help them choose
the most appropriate coverage for their individual needs. This
award-winning website also features a streamlined online quote and
application process, knowledge centre and a referral program.
"We are proud Coverme.com has received this international award as the
best insurance website," noted Gavin Robinson, Senior Vice-President
and General Manager of Manulife Financial's Affinity Markets unit. "A
great deal of work went into making CoverMe.com accessible, appealing
and easy for our customers to find what they were looking for, and to
learn more about their insurance options."
The Stevie Awards were created to honour the achievements and raise the
profile of exemplary work done by organizations from around the world.
The International Business Awards are overseen by a board of
distinguished judges and advisors who are prominent and accomplished
professionals from around the world, with sponsors that include several
of the top global business publishers and marketers.
The new look and enhanced features of CoverMe.com are the result of a
recent redesign, which was undertaken to improve the customer
experience online. The redesigned website has translated into positive
business outcomes with a 20% increase in online requests for
information and a 40% increase in online applications for insurance
This business success, together with the innovative approach and
aesthetic appeal of the website, were key elements in CoverMe.com's
Stevie Award recognition.
"In an increasingly digital marketplace, customers expect to find the
information they need online, and the new CoverMe.com is an example of
our commitment to meet those expectations," said Bob Doyle, Director of
Strategic Marketing at Affinity Markets. "The site now offers a
user-friendly experience that makes it easy for potential customers to
choose the appropriate type and level of insurance coverage."
Stevie Award recipients will be honoured at a gala in Abu Dhabi on
About Affinity Markets
Affinity Markets is a division of Manulife Financial that offers a broad
range of life, disability, creditor, health and travel insurance
directly to the consumer and through professional and alumni
associations, retiree organizations, financial institutions, retailers,
travel groups, agents and other specialty distribution channels. With
over 200 partner sponsors, insuring over 1 million Canadians, Manulife
Financial's Affinity Markets is the leader in the affinity marketplace
for health, life and travel insurance.
About Manulife Financial
Manulife Financial is a leading Canadian-based financial services group
operating in 21 countries and territories worldwide. For more than 120
years, clients have looked to Manulife for strong, reliable,
trustworthy and forward-thinking solutions for their most significant
financial decisions. Our international network of employees, agents and
distribution partners offers financial protection and wealth management
products and services to millions of clients. We provide asset
management services to institutional customers worldwide as well as
reinsurance solutions, specializing in property and casualty
retrocession. Funds under management by Manulife Financial and its
subsidiaries were Cdn$481billion (US$498 billion) as at June 30, 2011.
The Company operates as Manulife Financial in Canada and Asia and
primarily as John Hancock in the United States.
Manulife Financial Corporation trades as 'MFC' on the TSX, NYSE and PSE,
and under '945' on the SEHK. Manulife Financial can be found on the
Internet at www.manulife.com.
SOURCE Manulife Financial
For further information:
AVP, Media Relations
Manulife Financial Canadian Division