MONTREAL, Nov. 17, 2011 /CNW Telbec/ - Insurance Bureau of Canada (IBC)
and Groupement des assureurs automobiles (GAA) completely redesigned
the infoinsurance.ca website, to more effectively answer the questions
most frequently asked by consumers and make it easier for them to get
information about auto and home insurance.
Understanding how it works
"We built the new website to inform and, above all, to demystify
insurance for consumers", explained Jack Chadirdjian, Director, Public
Affairs at IBC.
IBC recently mandated the firm SOM to survey 1,000 respondents about
their knowledge of insurance. Among the respondents, 81% had home
insurance and auto insurance. The data collected showed that
respondents feel they are better protected than they actually are.
Moreover, the survey also revealed they were not that well up on their
insurance coverage when it came to natural disasters or simple car
"We realized there were two key insurance stages. The first, when you
buy insurance, the second, when you settle a claim. Infoinsurance was
designed and created to address the vast majority of questions on the
subject. For example, consumers shop around when buying home insurance
and sometimes want to pay the lowest premium possible. However, it's
only when they suffer a loss that they truly begin to understand the
product they purchased", noted Jack Chadirdjian.
Answering the real questions
With this new site, IBC undertook to address the real issues candidly.
It looks at policy limitations and exclusions, the claims settlement
process and the consequences of fraud, whether committed by making a
false declaration, or by embellishing a claim.
Consumers can access the information they need easily according to their
status (owners, tenants, co-owners). In the case of a loss, all the
information is presented by type of loss, providing the policyholder
with practical and relevant information based on actual events: what
steps to take, the claim settlement process, and their rights and
There is also content on preventing water damage, as well as automobile
theft, fire and break and enters.
Insurance Bureau of Canada is the national industry association
representing Canada's private home, car and business insurers. Its
member companies represent 90% of the property and casualty (P&C)
insurance market in Canada. It offers various services to consumers in
order to inform and assist them when purchasing car or home insurance,
or making a claim.
Groupement des assureurs automobile was created in 1978 to set up
mechanisms for guaranteeing access to automobile insurance,
streamlining and speeding up the claims settlement process, as well as
controlling costs, all for the benefit of Quebec consumers.
The two organizations have created a single site, www.infoinsurance.ca to inform consumers about property and casualty insurance and loss
SOURCE INSURANCE BUREAU OF CANADA
For further information:
Public Relations Consultant
Tel.: 514 288-1563 ext. 232